In this age of rapidly evolving technology, businesses need to align their activities with the changing trends and innovations. Take for instance the major buzzwords in the industry - artificial intelligence, machine learning, chatbots, automation, augmented and virtual reality, Internet of Everything (IoE) and big data analytics - accounting for all of these using the present business processes is too complicated to execute. The increasing number of consumer touchpoints due to mobile apps, social media, and online communities is another issue which business leaders need to sort.