When you search for Email tracking software, it’s easy to find a round-up of tools. But most round-ups only share email tracking software that tells you whether an email was opened or not—and nothing else. But knowing whether someone opened your email isn’t enough information. It doesn’t tell you where that person stands in the buyer’s journey It doesn’t help you understand why they clicked or where they went from there It doesn’t help you contextualize the role email plays in your larger marketing funnel For example, if you know that someone has opened your email and clicked on a link, how do you move that lead forward? You don’t know which link they clicked on, you don’t know whether that person has already engaged with your brand or team, and you don’t know where and what they did on your website after the click-through. So what can you do with that email tracking data? Not to mention, there’s not one email tracking tool that meets the needs of every company—the right software depends on your team’s individual needs and the gaps in your existing tech stack. So instead of listing a bunch of basic email open tracking tools, we’re sharing the tools that can help you track your email marketing campaigns and sales operation from end-to-end, and we’ve broken them down by use case: Tools for tracking email opens and engagement Marketing and sales software that includes email tracking Tools to gauge email list quality and subscriber engagement All-in-one email marketing tools with robust analytics We’ll get to sharing tools for each of those use cases, but first, we explain why we’re writing about email tracking services in the first place. Why Leadfeeder (and Our Customers) Care About Email Tracking and Analytics Leadfeeder is a visitor identification tool that shows B2B businesses the companies that visit their website, plus details on the company, where they came from, what they’re looking at on the website, and more. If you’re wondering why a website visitor identification software company is talking about email tracking tools, it’s because our customers send emails, and they care about better understanding their email marketing and how it drives visits, leads, and more. For example, let’s say you have an email campaign designed to drive demo signups. Regular email tracking tools can tell you when people open the email and maybe when they click on a CTA. But what if you could see way more than that? What if you could see all the pages they looked at on your website after clicking on the CTA? What if you could see whether this click-through is the 1st, 3rd, or 15th person from their company to visit your site? What if you could see the exact person within a company who visited? What if you could get notified if they come back to your website—unprovoked? Our tool is built to give B2B companies access to all of this information and more—because we saw that gap in what email tracking tools provide. That’s why we built an integration with Mailchimp—to help bridge the gap between email and website activity and add the context of company identity to our customers’ email data. Email campaigns and tracking are a key part of the buyer’s journey for most B2B marketers and sales teams we work with, and it’s our job to help them track that journey. Editor’s note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more. Tools for Tracking Email Opens and Engagement While it shouldn’t be the only part of your email efforts that you measure, learning who does and doesn’t open your emails can help you purge inactive email subscribers, tweak email subject lines, and more. The tools below help you track email opens, but they’re more than just read receipts for your email. They also show you how many times an email was opened and if it was forwarded. They offer link tracking, plus more valuable email engagement data. 1. Bananatag Email service supported: Gmail and Outlook Pricing: Bananatag offers a limited free tier. Paid plans start at $10 per month. Bananatag is an email tracker that works as an extension, in your Gmail or Outlook inbox. Their Sales product promises to show you how recipients are interacting with your emails—so you’ll always know which cold emails are worth circling back on, and how to time your emails to perfectly follow up on proposals (and more). 2. Mixmax Email service supported: Gmail Pricing: Mixmax offers a limited free version. Paid plans start at $9 per user/ per month. Mixmax operates as a Google Chrome extension that works with Gmail. Their email tracking includes open tracking, and even includes an individual breakdown for emails sent to multiple recipients. In addition to open tracking, Mixmax also offers email scheduling, templates, and scheduling features. 3. Mailtrack Email service supported: Gmail Pricing: Mailtrack offers a limited free tier. Their paid Pro tier is $9.99 per month. Mailtrack is another Gmail email tracking tool that works as an extension in Google Chrome. Perhaps one of the most capable, Mailtrack’s tool offers at-a-glance engagement information, a dashboard to view all tracked emails, and it also works on mobile. 4. Streak Email service supported: Gmail Pricing: Streak offers a free plan. Paid tiers start at $49 per user/ per month. Another Google Chrome extension for Gmail, Streak sets itself apart from other open tracking apps by leaning hard into the relationship management aspect—it’s essentially a CRM solution, built right into your Gmail inbox. Track leads as they move through your pipeline and collaborate with your team via automatic sharing. 5. MailTag Email service supported: Gmail Pricing: $9.99 per user/ per month MailTag is one of the few open tracking tools that also gives you a high-level look at your overall open rates, link-click rates, and more. With its Pings feature, MailTag even adds a level of automation right to your inbox—enabling you to set up automated follow-ups. Marketing and Sales Software That Includes Email Tracking Many of the sales and marketing software tools out there today include support for email marketing and tracking, in one form or another. The tools in this section are the stand-outs for their email tracking and analytics features, on top of their main marketing and sales capabilities. Editor’s note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more. 6. HubSpot Pricing: HubSpot offers free plans for all of their software. Paid plans start at $50 per month for both the Marketing and Sales Hubs. HubSpot offers both marketing and sales software, and each Hub has its own email tracking features—tailored to the needs of marketers and salespeople. The HubSpot Sales Hub tracks email opens and engagement, and it automatically loads that information into each prospect’s CRM data. The Marketing Hub offers support for A/B testing emails, and full-funnel tracking helps visualize the big picture of the role email plays. 7. Salesforce Pardot Pricing: Starts at $1,250 per month for up to 10,000 contacts Pardot’s B2B marketing automation software focuses on the marketing side of email tracking. Their solution offers support for email A/B testing, plus rendering and SPAM filter check-ups—with the goal of optimizing every aspect of your email marketing automation efforts. 8. Mailchimp Pricing: Mailchimp offers a limited Free plan. Paid plans start at $9.99 per month Mailchimp began as an email marketing OG, and they’ve recently expanded to offer additional marketing automation tools and channels. Their early roots still show, though—with A/B testing, robust email analytics, and all the other email automation features you need. 9. Zoho Campaigns Pricing: Zoho Campaigns offers a limited Free plan. Paid plans start at $3 per month or $6 per email Zoho offers several solutions, including SalesIQ, CRM, and Campaigns. Their robust email tracking helps you pinpoint who’s opening your emails, how they’re engaging with them, and where. Zoho also supports A/B testing, so you can find the most effective subject line, CTAs, and more. 10. Cirrus Insight Email service supported: Gmail and Outlook (their highest tier is only available for Gmail) Pricing: Starts at $27 per user/ per month Cirrus Insight works a little differently than most of the email tools on our list—it’s effectively a sales software, but it’s entirely run and managed from within your email inbox. That emphasis on email means they offer robust email tracking and analytics, plus less common features like attachment tracking and email templates. Tools to Gauge Email List Quality and Subscriber Engagement One aspect of email tracking that’s often overlooked is list quality. But when your list is low quality and full of unengaged, uninterested subscribers, all of your other email metrics suffer. The tools in this section can help ensure your emails are going to real, engaged humans. 11. Kickbox Pricing: Kickbox prices by the number of verifications—starting at $5 for 500 verifications. The fastest way to waste your email marketing efforts is to send them off to misspelled and nonexistent email addresses. Kickbox works on top of popular marketing automation and email marketing tools, as a plugin that verifies addresses in real-time—before you hit send. 12. NeverBounce Pricing: Starts at $0.008 per email for up to 10,000 emails. Volume discounts apply from there. NeverBounce is the email verification and cleaning tool for enterprise businesses. The software works on top of your email marketing system and verifies email lists each time you send. With NeverBounce you can also upload bulk email lists and download the cleaned version in no time. 13. Bounceless.io Pricing: Starts at $19 for 2,500 email verifications With a focus on protecting your sender reputation score, Bounceless.io promises to clean your email lists—so you can actually trust and glean insights from other metrics like email open rates, bounce rate, click-throughs, and more. Email Marketing Tools with Robust Analytics While there are always add-ons and additional tools that can offer more information about your email performance—there’s no substitute for picking the right email service provider (ESP) in the first place. These tools are all top-notch ESPs that boast some of the best email analytics in the game. 14. Campaign Monitor Pricing: Starts at $9 per month for up to 2,500 emails Campaign Monitor is one email marketing provider known, in particular, for how easy it is to create visually compelling emails—but their email analytics features are no slouch. Billed as a “full analytics suite,” Campaign Monitor offers an in-depth view of geography, acquisition, and engagement, broken down by campaign. 15. ActiveCampaign Pricing: Starts at $9 per month for up to 500 contacts ActiveCampaign offers more than email marketing, but it’s best known for email automation. With a focus on split testing for improvement, ActiveCampaign makes it easy to optimize emails for opens, clicks, and purchases. 16. Customer.io Pricing: Starts at $150 per month Customer.io is on the pricier end of the email marketing tool spectrum, but the email metrics and reporting they offer more than justify the cost. Unlike many ESPs, Customer.io’s email analytics focus more on the end-goal (i.e. purchases and revenue) instead of more vanity metrics. 17. Yesware Email service supported: Gmail and Outlook Pricing: Starts at $12 per user/ per month Yesware is one of the few email service providers that’s aimed more toward sales teams than marketing—and the email tracking they offer reflects that. With Yesware, sales reps can see and monitor leads and their email behavior throughout the customer journey. The reporting features also measure outbound prospecting performance and individual template performance. Email Tracking Software for More Opens and Better Results The right email tracking software isn’t a one-size-fits-all solution. Sometimes, all you need is a quick add-on to tell you whether or not individual recipients open your emails. Other times, you need a full-featured email marketing software, with an eye toward robust reporting. No matter what your needs look like today, any of the tools above will help you better measure and improve your email game—and in the end, that’s what it’s all about, right? Editor’s note: If you want to see which companies your emails and campaigns drive to your website, sign up for a free 14-day trial of Leadfeeder to find out who’s visiting your website, which pages they look at, and more.