At Leadfeeder we’ve just made generating new sales leads a lot easier for Pipedrive users! Last year we introduced our first CRM integration, and since then we’ve received loads of requests to integrate with different CRM systems. Pipedrive has been at the very top of that list.

Pipedrive integration is available for Leadfeeder Premium and Trial users starting today. To establish the integration, you just need to have Admin rights for your Pipedrive.

“Leadfeeder is the missing link between Google Analytics and Pipedrive.”

What is Leadfeeder?

If you’ve come here from Pipedrive and you haven’t heard of Leadfeeder before, here are the essentials: Google Analytics collects info about your website visitors and Leadfeeder uses this data to identify qualified B2B sales leads. Now, Leadfeeder is able to push these leads straight to your Pipedrive and send an update every time an Organization visits your website. That means you know what organizations in your Pipedrive are doing on your website.

It’s big news for Leadfeeder users with Pipedrive and early results show that this integration has been a huge hit with customers who’ve been trying it out.

What does the Pipedrive integration do?

If you are using Leadfeeder and Pipedrive, you can now easily send leads from Leadfeeder to Pipedrive. You can create a deal for an existing organization or have Leadfeeder create a new organization for you. Once a lead in Leadfeeder and organization in Pipedrive are connected, Leadfeeder keeps updating Pipedrive about new visits on your website.

Sign up for Leadfeeder

If you don’t have a Leadfeeder yet, sign up for our 30-day free trial.

Leadfeeder works by connecting to Google Analytics, so make sure you have access to your company’s Google Analytics account. No script installation or changes to the website are required.

Getting started with Leadfeeder takes only a couple of minutes.

Connect Pipedrive

First, make sure you have Admin rights for your Pipedrive. Then log in to Leadfeeder, select an organization that you want to send to Pipedrive and click the “Connect to CRM” button.

You will be taken to our integrations page. From there select Pipedrive and enter your Pipedrive API key. Connection done!

You can find your Pipedrive API key in Pipedrive Settings > Personal > API.

Sending leads to Pipedrive

Once you have connected Pipedrive to your Leadfeeder, you can start sending leads. In the organization details view, click the “Click to connect” button. Select an existing organization to link with your lead, or create a new organization in Pipedrive by clicking “Connect”.

Then just create a new deal. Before you click “Create deal” you can set the Owner of the deal, Pipeline/Stage and Deal title.

This is how a deal created from Leadfeeder will look in Pipedrive. Leadfeeder creates a note and updates custom fields for each website visit. You can also find a link to Leadfeeder as a custom field where you can see all the information related to this organization.

Top tip

It’s a really good idea to link as many Leadfeeder leads as possible to Pipedrive organizations because Leadfeeder can then update the info in Pipedrive about new website visits. By default, Leadfeeder generates a new note for an organization and its connected deals every time the organization visits your website.

One other thing. Leadfeeder adds links to Pipedrive deals and organizations so you can easily jump straight from Pipedrive to Leadfeeder to see in more detail what the companies did on your website.

If you have any questions related to using Pipedrive with Leadfeeder just send us a message at [email protected]