So, are you ready for 2024? 2023 has been an incredible year. For instance, generative AI and the sparks that happened at the end of the year with OpenAI were pretty big news. Here’s the scoop: the fact that Sam Altman is back in charge of OpenAI and the board that fired him means one thing for sure. Silicon Valley is putting its foot on the floor with AI. And that means it will affect everyone at even more head-spinning levels, including its impact on Fundraising strategies.

As a result, we thought it might be a great idea to discuss some of the Nonprofit Fundraising Strategies you need to keep in mind to maximize fundraising. Sure, things are going super fast. We do get that. But, this provides an opportunity for nonprofits. For one, because things are developing so quickly, it’s a chance for nonprofits to spice up their fundraising ideas. But what more? Well, let’s explore that here.

1. Optimizing online nonprofit donation pages.

First up is search engine optimization (SEO). It’s crucial, and every nonprofit has to master it. Still, many nonprofits don’t have highly functional and super user-friendly interfaces for donors to donate. So, any nonprofit that hasn’t optimized its online donation pages is missing out on encouraging donors to support the cause.

2. Keyword research: A cornerstone for success.

Second to online forms is putting out blog content that isn’t researched for SEO keywords. Keyword research is something that changes—every day. Remember, we live at a time when powerful artificial intelligence is ranking content based on interest. So, it’s critical for any nonprofit that hasn’t started it to get great at SEO and keyword research.

3. Compelling content for donors.

Do we have to say it? Okay. We’ll say it. Donors want a reason to support a cause. Some nonprofits are excellent at promoting, and others—not so much. Here’s the scoop: storytelling for nonprofits is super important. It’s the reason why donors support a cause. First, you move donors with a heart reason, and then they’ll support the cause as much as possible.

4. Social media: A powerhouse for fundraising.

Everyone knows that social media is saturated with content. However, it doesn’t mean throwing it out as one of the nonprofits’ fundraising strategies. Nonprofits need to get better at it to attract people to follow. Download our free ebook if you want a quick primer on nonprofit social media and fundraising.

5. Mobile optimization to meet donors where they are.

By now, every nonprofit and social cause organization knows that mobile optimization is key. All we need to do is look around any street or at a restaurant and see how many people are glued to their phones. So, our question for you is this one: have you ensured your digital content is mobile-first and responsive? If the answer is no…you might want to change it up.

6. Building a solid backlink nonprofit profile.

Backlinks are another crucial part of SEO. If you’re not familiar with SEO, the more high-ranking websites link back to your site as a place for authoritative content regarding your work and mission, the more organic traffic (i.e., unpaid). If you’re wondering how to do it, an internet search has plenty of info. Here’s a toolkit from Semrush.

7. Local SEO: Connecting with the nonprofit community.

Another digital approach to leverage is your local SEO. In other words, creating location-specific content. How can you do it? There are various ways, including partnerships with local businesses or other partners and promoting it on social media. Another approach is to set up a Google Business Profile.

8. Email marketing still works.

The death of email is often claimed, but it has yet to happen. Email remains a critical way to reach donors and keep in touch with them. However, one error nonprofits make is sending fundraising emails only. While it’s essential to include those emails in fundraising strategies, it’s even more important to simply share updates and tell the story of the work.

9. Monitoring fundraising success.

Measuring fundraising success is critical. Everything done in marketing and fundraising has to be measured. That means things such as A/B testing, attrition rates, fundraising campaign performance, Google Analytics, and other things that allow nonprofit leaders to make informed decisions to optimize their fundraising.

10. Voice search continues to grow.

Finally, we want to mention one more thing to consider for boosting fundraising strategies. As we know, people are using voice search more and more, affecting how SEO gets done. Therefore, nonprofits need to continue to prepare as it relates to keyword research and SEO overall. Optimizing voice search content is another vital approach for the coming year.

In conclusion, the coming year offers nonprofits many opportunities to improve their fundraising strategies. As we said, the world is only going deeper into digital driving content to nonprofit donors and supporters. That means that nonprofits must stay ahead of the curve to compete against other similar organizations.

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