Fundraising is a year-round affair. Your organization should use every donation opportunity to keep your operations in top shape and maximize your mission’s impact. One of the best ways to do this is by planning regular fundraising events for each season. That way, you can engage your current Supporters while making new, valuable connections.

In this comprehensive guide, we’ll explore how you can keep your fundraising calendar stocked with relevant, seasonal events and pay close attention to seasonal giving trends.

Refer to the points below to see where we’re headed:

• Fundraising Event Ideas: Seasonal Trends to Consider
• Why You Should Plan Your Fundraising Event Ideas Year-Round
• Spring Fundraising Event Ideas
• Summer Fundraising Event Ideas
• Fall Fundraising Event Ideas
• Winter Fundraising Event Ideas

The number of fundraising events you plan per season will depend on several factors. Your target audience, budget, and beneficiary needs are just a few to consider. However, you should weigh your target audience’s current schedule most heavily.

For instance, if your audience data suggests that most of your supporters have elementary-aged children and tend to give most consistently during the fall, you might consider hosting a fall date-night auction to give your supporters a fun night out. That means that you are matching your calendar with their natural giving habits to maximize potential revenue. With this in mind, let’s jump in!

Fundraising Event Ideas: Seasonal Trends to Consider

The words “holiday” or “Christmas” most likely come to mind when you think about seasonal fundraisers, and there’s a good reason for that, as most nonprofits schedule their fundraisers at the end of the year. Additionally, most giving occurs during this time due to tax benefits and the surrounding charitable holiday spirit.

Here’s a full view of relevant seasonal fundraising statistics to keep in mind:

• 37% of all fundraising occurs in the last three months of the year.
• 45% of donors enroll in a monthly giving program.
• 10% of annual giving occurs in the last three days of the year.
• Giving Tuesday in 2022 saw a total of $3.1 billion in the U.S. alone.

The above statistics indicate that most nonprofit donations occur disproportionately in the last couple of months of every year. As a savvy nonprofit, you should plan to host events during this season. However, that does not mean you should ignore the many fundraising opportunities during the rest of the calendar year!

In fact, the better connections you foster with your donors throughout the year, the more inclined they’ll be to give once the holidays roll around, enabling you to compete in what is already a crowded holiday-giving space.

Why You Should Plan Your Fundraising Event Ideas Year-Round

At this point, you might wonder, why bother planning fundraisers for every season? Or why not just stick to holiday fundraising? Besides tapping into the benefits of a steady fundraising cash flow, there are a couple of reasons why you should plan year-round events:

• Community engagement: Year-round fundraisers offer invaluable opportunities for community members to get to know your organization and its mission outside of the hectic holiday season. That enables you to steward and take on more substantial relationships with supporters.
• Awareness building: The more events you host, your organization has more visibility. And, with the crowded holiday fundraising space, hosting year-round events will allow supporters to get to know your mission and engage in small ways leading up to bigger holiday events.
• Donor fatigue mitigation: Many organizations are busy fundraising during the holidays, which can leave donors feeling overwhelmed and overstretched between nonprofits. You can mitigate this donor fatigue by hosting regular events that donors can give to when it makes sense.
• Increased partnerships: Hosting seasonal fundraisers allows your organization to form productive corporate partnerships and earn sponsorship opportunities. For example, if you host a spring fun run, you could partner with local gyms or running retailers.
• Volunteer skills development: Aside from day-to-day operations, your volunteers would likely welcome an opportunity to gain additional event planning experience. Plus, enabling volunteers to help plan your events will deepen their passion for your cause.

One of the best ways to balance out your support and solicit more donations is by promoting your recurring giving program. Recurring giving can help your nonprofit cover operational expenses year-round and expand your donor retention rate. Offer a recurring giving option, such as monthly or bi-monthly donations, within your preexisting donation fields and promote your new program in your next email newsletter or social media post.

Additionally, you might try out any of the following seasonal fundraising ideas, which can be adjusted to best fit your donor base:

Spring Fundraising Event Ideas

Warmer weather and sunnier days promise upbeat spring fundraising events to help your organization boost its awareness and start the year off strong with donor support. Think about hosting events that align with spring themes, like cleaning or outdoor activities. To help you get started, refer to our list of spring fundraising event ideas to brighten up your calendar:

1. Shoe Drive Fundraiser

With spring cleaning underway, many families want to give away their old shoes. Take advantage of this opportunity by hosting a shoe drive fundraiser to raise money for your cause. Simply partner with a shoe drive fundraising provider like Funds2Orgs and collect new, used and gently worn shoes.

Then, you’ll ship the shoes off to a shoe drive fundraising location, where they will be sent to developing countries. After the fundraising location has received your shoes, your provider will send you a check you can use to further your mission!

2. Charity Walk

Once the winter weather warms up, hosting a charity walk is an excellent opportunity. Reach out to local businesses and vendors who might be interested in sponsoring your event. Offer the choice for companies to have their banner hung or receive website recognition depending on their donation amount.

Then, promote your charity walk on social media to generate hype for the event. You could even host a shoe drive fundraiser alongside your charity walk for additional funds.

3. Plant Sale

Show off your green thumb with a community plant sale to raise funds for your cause. To start, you’ll need to partner with a local vendor or wholesaler, which can be especially helpful due to bulk pricing, as they might also be able to provide in-kind donations or discounted pricing. You can stock your sale with seeds, plants, or veggies.

Then, secure an outdoor venue such as a community park or center (with permission) with enough space to effectively display and promote your plant sale. Pay close attention to which plants are in season when making your selection.

4. Charity Cook-Off

Host a barbecue competition and invite your local grill masters to show off their skills. You could even make it an all-day picnic affair complete with drinks, sides, and snacks. Simply sell tickets to attendees and invite them to sample each entree.

Consider your venue options before setting a date. You’ll need to find one with adequate parking, space for equipment, and enough areas for attendees to wander from grill to grill without feeling overly crowded.

5. Art Auction

Reach out to talented community artists to host a colorful spring art auction! Consider the prices the majority of your supporters can afford and solicit artists that engage their interests. How art is presented can make a big difference in whether or not it is purchased. That said, choose to display pieces with frames and descriptions so supporters know the value of each piece.

You can choose to host a live or silent auction for your artwork. If you decide to go with a live auction, select an experienced artwork auctioneer.

6. Community Garage Sale

Great for any organization, community garage sales are effective fundraising events that help supporters declutter while scouting for intriguing new finds. First, you’ll need to collect donations for sale, then select a venue, and promote your event.

Ahead of time, select the type of items you’d most like to solicit donations for. For instance, you might decide that you’d like to focus on collecting clothes rather than other household items. You could also have a separate box for gently worn shoes to repurpose.

Summer Fundraising Event Ideas

Summertime means fun in the sun! Although this season may be busier with many of your supporters traveling, that doesn’t mean you can’t throw a couple of low-key fundraising events to build existing connections or invite new supporters to your cause. Shake up the hazy days of summer with these fresh event ideas:

7. Outdoor Movie Night

Revive the classic drive-in movie theater by hosting an outdoor movie event night. You can make this event drive-in only or rent an outdoor pool for a swim-up movie experience that kids will love.

Select family-friendly favorites to show and consider hosting Instagram polls for supporters to vote on which movie they’d like to see. If your resources and budget allow, you can easily host several outdoor movie nights across several summer weekends to attract more audiences and receive more donations from ticket sales.

8. Day Camp

Sometimes in the heat of the summer, parents could use a break. Take this opportunity to host a fundraising kids camp at your main location or a local community center. You can choose different themes like arts and crafts, outdoor activities, or board game competitions for rainy days.

Charge a camp fee and consider offering a prorated amount. Educate your volunteers to ensure everyone has taken the necessary steps to provide a safe and fun day camp experience.

9. Dog Walk-a-Thon

Turn dog walking events into fun peer-to-peer or crowdfunding opportunities that are usually 5K in length or less. Any organization, not just animal shelters, can use a dog walk. To raise money for your dog walk-a-thon, you can charge an entry fee, ask registrants to sponsor dogs (usually per lap), or hold a raffle.

Be mindful of city permits depending on where you decide to host your dog walk fundraiser, and consider keeping extra supplies such as first aid kits, leashes, or water coolers on hand. You should also consider hosting your walk-a-thon in a shaded or indoors for everyone’s safety in the summer heat. For additional tips, consult a local veterinarian.

10. Car Wash Fundraiser

Gather volunteers to host a summer car wash fundraiser. Before you start, you’ll need to ensure that car washes are legal in your area, as some communities ban them to prevent water run-off contamination.

However, if your community does allow them, car wash fundraisers can be lucrative fundraising events. First, select a place and time to attract the most supporters, like a busy shopping plaza on a Saturday afternoon. From there, you can gather supplies within your budget and promote your upcoming event.

11. Swim-a-Thon

Cool off from the hot summer sun with a charity swim-a-thon. These events are great for swim teams or other sports-centered organizations looking to update their equipment or raise some extra money.

Supporters simply pledge a dollar amount for each lap a participant swims. Set a timer to measure a set amount of time, such as 30 minutes or an hour, to see how many laps your organization’s athletes can do!

12. Beach Volleyball Competition

Along the same lines, you can host a sporty fundraising beach volleyball competition and request teams to fundraise in order to enter. Consider offering tiered incentives or prizes to motivate each team to meet their fundraising goals.

Request that each team receives sponsors for their matches as well. That way, they’ll be keener to win each match and raise more for your cause.

13. Amazing Race Fundraiser

Ready, set, race! An amazing race fundraiser combines all the elements of a charity race with a scavenger hunt. To host an effective one, you’ll need to plan out a variety of puzzles and challenges for each team to compete for the final grand prize.

For instance, you could require teams to shoot water balloons at moving targets to move to the next phase. Scout a large location ahead of time to be sure each team has enough space to run between challenges.

Fall Fundraising Event Ideas

As the weather changes and more supporters find their way back into school schedules, invite them to participate in an exciting fall fundraising event. Thanksgiving, Halloween, and football season all offer fun event themes you can use to supercharge your fundraising.

Fall also marks the beginning of the year-end giving season, so it’s important to re-establish connections before holiday giving officially rolls around. Try out these fall fundraising event ideas to get started:

14. Cornhole Competition

Cornhole is a tailgate favorite and works well as a casual fundraising event. You can request teams pay to enter and set up a sponsorship requirement.

To double the fun (and the stakes), you could host a multi-organizational cornhole competition, have teams raise funds for the organization they represent, and raise a set amount to enter. Charge an entry for spectators and invite supporters to come out and watch the teams compete with plenty of food and refreshments.

15. Community Bonfire

Bonfires are nostalgic fall events that tend to bring communities together. You can host one by securing a bonfire pit and selling tickets to the family and friends in your community. Gather marshmallow roasting supplies and consider telling scary ghost stories to liven up your event.

You can also pair this with your cornhole tournament to celebrate the winners after each team has played. Give them the first s’more of the night as recognition for their skills.

16. Outdoor Exercise Class

Want to get active without the competition? Host a fundraising exercise class! Partner with local gyms and fitness centers for equipment and to recruit expert instructors. Offer a range of classes from cardio boot camp to yoga and pilates.

Then, promote your event and ask attendees to register to secure their spots. Depending on your budget and supporter base, you can host a one-day-long event, a weekend-long event, or a series of classes throughout the summer to best fit your needs.

17. Outdoor Concert

If your organization has connections with talented musicians, hosting an outdoor charity concert is a fun autumn event idea. However, even if you do not have direct access to today’s music idols, you can still host a killer concert with local musicians.

You can invite vendors to purchase a table, sell tickets, or request donations. If you decide to sell tickets, consider offering an early-bird discount to those eager to attend.

18. Costume Run

Add a Halloween twist to the regular charity run! Gather supporters to dress up for a spooky costume run complete with candy prizes. To bring attention to your costume run, develop an event landing page on your website where supporters can learn more and register.

Plan your route and add markers to help participants stay on course. If some supporters would rather cheer on their friends and families, you could invite them to weigh in on a costume contest to see which supporter has the best outfit.

19. Pumpkin Carving Contest

Channel the Halloween spirit with a pumpkin carving contest. All you need are pumpkins and carving kits to get started. Scout out a local market to host your event and consider planning fun, autumn events, like apple bobbing or pumpkin painting.

Pre-select judges from the community to award the cutest, best-carved, and funniest pumpkins with medals or gift cards. You can charge an admission fee for supporters to participate.

20. Haunted House

There is nothing like a haunted house to celebrate the fall season! Decorate a house, recruit volunteers, and sell tickets. Tell volunteers to lean into the Halloween theme by dressing up as zombies or other spooky characters to add a frightening element to your haunted house.

You can also attend other haunted houses in your area or conduct online research to get inspiration. Consider your supporters’ average age to be sure you use age-appropriate Halloween decor. Or you could set up a “spooky family-friendly section” and a “scary section” for older supporters.

Winter Fundraising Event Ideas

The year-end giving season has finally arrived! Embrace the holidays by planning holiday-centric events that engage your supporters and invite them to join in on the seasonal fun. Give these winning event ideas a try:

21. Holiday Craft Fair

Host a holiday craft fair complete with baked goods, jewelry, or art for your community to enjoy. Advertise the event heavily beforehand to find crafters and attendees. Then request that crafters and attendees pay an entrance fee for the event. Ask crafters if they would donate some of their profits to your organization.

Have an organizational leader visit each table to thank the vendors for their time and discuss your cause. Collect their information and add them to a mailing list to send a thank you note afterward.

22. Ice Skating Party

Partner with a local ice-skating rink to see if they’d be willing to offer you a discounted rate for hosting your ice-skating fundraiser. Then, promote your event online and consider adding fun holiday festivities like hot chocolate or an ice-skating competition to see who can give the most beautiful ice dance.

Sell tickets in advance and choose a time over the weekend that all families can attend. Ideally, this event should last between two and three hours.

23. Winter Recipe Book

Gather recipes from your local community to create a delicious winter recipe book. Send out requests from your coworkers, friends, and family to donate their favorite recipes to your book. Keep a running list of recipes as they come in and try to vary them by entree, dessert, and appetizer for a balanced result.

Price your fundraising recipe book low enough to attract supporters but high enough to meet your fundraising goals compared to similar ones on the market. Then, spread the word and market them on your website and social media.

24. Gingerbread House Competition

Host a fun-filled, nonprofit gingerbread competition by gathering your community members to compete for the best-decorated house. You can organize this event as an in-person meet-up or make it virtual for more people to join.

Sell tickets online to your event, or you can set up a voting system where attendees can vote for their favorite gingerbread house by donating.

25. Winter Sports Tournament

Ice hockey, snowboarding, snowball fights—all these winter activities can be leveraged for a winter sports tournament if the weather permits. Align your winter sports choices with your audience preferences and select a snowy weekend to host your event.

Set registration fees ahead of time for participants to secure their spots and look for partners like local sports clubs or athletic associations to provide logistical support if needed.

Year-Round Fundraising Event Ideas: Final Thoughts and Additional Resources

Fundraising year-round can substantially impact your nonprofit’s revenue, supporter base, and brand awareness. Note that some ideas, such as a shoe drive fundraiser or a peer-to-peer fundraising competition, can be planned and executed multiple times a year to maximize revenue.

Look for partners and sponsors who can help you get your event off the ground and maximize your event revenue. Prioritize finding companies whose expertise aligns with your mission or event type. For example, an animal shelter hosting a dog-walking event might find a running retailer to sponsor the event.

Most importantly, plan ahead. Choose regular fundraising events matching your supporters’ calendars and interests. You’ve got this!

Interested in discovering more fundraising tips? Check out these resources:

• Fundraising Event Planning: 8 Steps for Success: Read this article for a step-by-step guide to planning your next impactful fundraising event.
• 100+ Unique (And Easy!) Fundraising Ideas: Add more ideas to your fundraising lineup with this complete guide to 100 ideas.
• 16 Volunteer Appreciation Ideas to Strengthen Relationships: Learn how to express gratitude for your hardworking volunteers with these sixteen ideas.

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