Staying on top of Trends in Marketing trends helps organizations, including nonprofits, remain relevant and competitive. In case you haven’t noticed, a massive AI revolution is happening. And that means your nonprofit or social good organization has to stay on top of what’s happening—or get left behind.

The fact is that with the power of technology is powering exponential growth in marketing—from influencer marketing to generative AI. So, it’s an opportunity for your nonprofit to do more with less effort. It’s that simple. However, to know how to maximize your options, it’s vital to understand what’s happening. Let’s explore the best trends in marketing for this year, especially those that affect the nonprofit sector.

Take a look at our latest deck on the topic and also our webinar of nonprofit marketing trends and social media tips. As usual, if you want to know all the great information, look at the deck. This article will explore a few trends to differentiate your nonprofit from everyone else.

Key takeaways about the digital

• For nonprofits, there’s a 160% increase in the average donation amount for those using Apple Pay.
• Major banks are in the process of creating crypto. We’ll have to stay tuned to see how it all eventually gets regulated.
• Globally, 27% of all nonprofits have experienced a cybersecurity attack.

Creating a tribute-giving program

Want to know what will be ‘new’ at any given time? Look back 20 years. It always happens. What’s ‘old’ is inevitably reinterpreted and becomes new again. And that’s the case with tribute giving for nonprofits. However, you could create digital tribute opportunities instead of pledge cards and checks that no one uses anymore.

For instance, social media platforms like Facebook and web forms allow nonprofits to create fantastic tribute-giving opportunities. So, let’s say someone wants to memorialize or honor a person or perhaps celebrate a birthday. A tribute gift allows you to get donations in the name of someone. Ultimately, that makes it a more personal experience for the donor.

User-generated marketing content for nonprofits

One of the best things that have come out of the age of technology is user-generated content (UCG). Many brands use it for marketing purposes. So, what is it, you wonder? The answer is simple. It’s content generated by your nonprofit champions or others—not necessarily your brand. The next question that comes to mind is why you would want that because you don’t have control.

Well, the reality is that the ability to control a marketing narrative entirely is gone. The advent of social media created a space where anyone can say anything about, well, anything or anyone. And while that has its downside, it also has a big upside. People on social media get third-party validation from your champions. At a time when anything is possible—and not necessarily ‘real’ (e.g., deep fakes)—it’s always great to have others speaking your praises!

Marketing audience segmentation on steroids

Audience segmentation used to be a laborious process for nonprofits. Back in the day, it used to take weeks to get segmentation done right for fundraising campaigns. Fortunately, because of the power of technology, it takes mere minutes—or even seconds. The power of AI and its ability to parse enormous amounts of data (how about the entire internet!) makes segmentation ever more precise.

Nonprofit fundraisers and leaders don’t have to rely on gut instincts or the usual suspects for audience segmentation. Instead, you can explore many data points to decide who’s your right audience. For instance, you can gather data on how they became a donor. You could do the usual demographic targeting. And you can also use predictive analytics to predict donor behaviors. In other words, when they’re likeliest to give—and how much. Tech knows!

Why staying on top of trends in marketing matters

In today’s fast-paced environment, staying informed about the latest marketing trends is critical to nonprofit success. As we know, the world of marketing constantly changes and evolves. And now, new technologies and techniques emerge on any given day. By staying on top of these trends, your nonprofit stays ahead of the curve and remains relevant in an ever-changing sector.

Further, awareness of the latest social media marketing developments allows you to explore new opportunities to reach donors and grow your brand and database. Moreover, you stay informed and make better decisions as a result. And in so doing, you’ll adapt to changing donor needs and preferences, ultimately helping them to better align with your nonprofit.

Don’t miss a beat. We’ve got a great library of webinars, ebooks, YouTube, and Facebook.

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