Marketing is the only sustainable way to grow a nonprofit. But it isn’t as simple as posting something on Social Media every day. Our Marketing team’s at it again! Our fearless CMO, Kristy, recently produced a free webinar about the trends in marketing for nonprofits. You can watch the full webinar HERE. In the webinar, you’ll learn:

• Tips for creating engaging nonprofit content.
• Audience segmentation.
• Tips regarding video content.
• Best free and paid platforms for content creation.
• Virtual nonprofit fundraisers and events.
• Tips for making your virtual supporters feel involved.

As we know, digital marketing is essential for nonprofits. Not only does it raise brand awareness. But it also helps you raise funds for your organization. So, let’s explore how to ensure that your message reaches the people who need it. In this blog post, we’ll go over the 6 overall trends in marketing for nonprofits mentioned in the webinar.

1.    Events Will Continue to be Hybrid

Events are an excellent way for nonprofits to reach their target audience and raise awareness about their cause. But traditional events are expensive. Just think of the cost of the venue, catering, speakers, entertainment, and marketing. They all add up! Well, as we learned, there’s another path.

As countless nonprofits discovered, it’s cheaper to organize your nonprofit event at a much lower cost. So, one of the marketing for nonprofits trends that continues are hybrid events. Sure, people still love getting together in person. But, many nonprofits now run hybrid events. Meaning they combine live attendees and virtual audiences. And that saves lots of money for your mission!

2.    Mobile Optimization is a Priority for Nonprofits

Nonprofits must make sure their websites are mobile-optimized. If you don’t have a mobile-ready website, you’re hurting your nonprofit. To effectively market your nonprofit successfully, it’s vital to reach potential donors in ways they use. Almost everyone has a mobile phone!

A mobile-ready website is optimized for mobile devices, such as smartphones and tablets. So, if you want to rank higher in search engine results, have a more targeted social media presence, or reach more people with your content, then a mobile-ready nonprofit site is necessary for success.

3.    Social Media Will Continue to Dominate Nonprofits

Of course, in discussion marketing for nonprofits, you can’t miss social media. As we know, it’s a great way for nonprofits to reach people who are already interested in their cause. You don’t need to do too much advertising on social media to get your message out there. And relative to traditional marketing, social media is less expensive for sponsored content. (Download out our free nonprofit social media marketing guide).

Social media allows nonprofits to contact their target audience directly without using many resources. Nonprofits can post great content on social media, and it doesn’t have to cost a lot. As we mentioned earlier, just watch the webinar if you want to know free or low-fee platforms to help your social.

4.    Video Marketing is No Longer Optional

There are many ways to market for nonprofits successfully. And video marketing is the most popular. In fact, most marketers say video is the most effective way to reach an audience. With video marketing, you can show your audience what it’s really like at your nonprofit. Plus, people are more likely to watch a video than reading text.

You can use this knowledge to create content for social media or your website that excites and engages your audience. The reality is that video marketing isn’t an option. It’s essential. So, think of creative ways to market your nonprofit. Take viewers behind the scenes. And take videos of events, your team, and your programs.

5.    Nonprofit Email Marketing is Still Essential

Email marketing remains one of the most effective digital marketing strategies. In fact, most people say they would rather receive promotional messages from a nonprofit by email than any other way, including social media. Further, if you create great subject lines, emails are more likely to get opened and read.

Regarding marketing for nonprofits, remember a few things for email marketing. Get creative with your messaging and use data for your strategy. Of course, don’t forget about visual content and master telling stories with videos. Finally, create high-quality content that you place within your email marketing.

6.    Analytics Tools are Crucial for Marketing

One of the most critical trends in nonprofit marketing is analytics tools. These tools help you measure your conversion rates and social media engagement. For starters, you’ll want to set up Google Analytics on your website. Google Analytics is a powerful—and free—analytics tool.

It’ll show you how many visitors you have and how much traffic is coming from various sources (email, social media, etc.). You’ll also see which pages get visited the most and what content brings in more people. With this data, you can evaluate where to invest time and money in digital marketing and improve where necessary.

Keep an Eye on Your Community

Marketing for nonprofits may be a bit confusing, but it doesn’t have to be tough. As we outlined, there are a few key things to make your marketing more successful. And don’t forget to monitor what’s happening online and in your community. Further, stay up-to-date with the latest marketing trends and work on incremental improvement. If you take these steps, you’ll be on the way to getting noticed and attracting more supporters!

Looking for more information? Access our webinars and ebooks and follow us on social on YouTube or Facebook.

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