Want to promote your brand? Well, there’s no better way to do it now than with Instagram Reels and Tiktok videos! If you’re going to be where the trend-setters are, it’s on those platforms. And as more people realize that some social media’s become stale, they recognize the opportunity with other social platforms.

Our marketing team loves Reels and TikTok videos. As a result, we share them all the time. But, if you think they’re just for fun, trending, or dance videos, that’s not the case. Plenty of videos exist about hacks and how-to’s, and so much more! So, there’s truly an excellent opportunity to get a large following on these platforms. If you want to check out the video of our free webinar, click below. In this article, we’ll share highlights, so let’s get started!

What You Need to Know About TikTok and Instagram Reels

TikTok’s one of the most fun platforms for social networking. But, what you need to know about it is that it’s a social network for user-generated videos. And, as we mentioned, it goes beyond lip-synching and dance challenges. For brands like yours, you could create short-form TikTok videos up to 3 minutes in length. Moreover, schools and nonprofit fundraising, it even offers donation stickers. Check out the TikTok for Good campaign.

As for Instagram Reels, that too is about videos. Instagram originally started as a photo-sharing social platform. However, in 2021, the company made the strategic decision to prioritize videos. And there’s a reason for that—it’s competitors such as Snapchat and TikTok. So, Reels is also an excellent choice for brands looking to increase exposure and awareness. Unlike TikTok videos, Reels allows you to record and edit 15-30 second multi-clip videos with audio, effects, and creative tools. Take a look at 3 tips to promote your nonprofit using Instagram for a deeper dive.

10 Ideas for Your Content Videos

Now that you know about Reels and TikTok let’s explore 10 ways you create content. As we know, there’s SO much content out on social media. And while that’s a great thing because there’s a little bit for everyone, it means there’s lots of competition. So, as a school or nonprofit marketer, you have to think out of the box if you want to create content that’ll engage users. As you’ll see we discussed in the webinar, the following gives you 10 cool ideas for developing fresh content.

1. Spotlight a community or unique project.
2. Introduce your nonprofit or school.
3. Create behind-the-scenes Reels or TikTok videos.
4. Do videos about before and after projects.
5. Go ahead, jump into a trend or challenge. Have fun with a dance challenge and make it funny and creative!
6. Create educational or how-to videos.
7. Answer FAQs.
8. Highlight a volunteer or person/place benefiting from your work.
9. Develop tips for your industry, and share them through Reels or TikTok.
10. Unbox/review products and tell people how it helps your nonprofit.

Remember to use Donate Stickers when appropriate. Moreover, people want to know how you make an impact, so explain how funds get used when you share fundraising content. Remember to use calls-to-action (CTAs) to get people to comment, share, like, and donate. And don’t forget to use captions and transcripts!

3 Types of Reels and TikTok Videos Every Nonprofit Should Create

As you know, your supporters, donors, and community are on social media. And that means you need to be as well. However, you don’t just want to have an account. You need to have a meaningful flow of content that informs, educates, inspires, and converts people to support you. As a result, you need to create at least 3 types of videos.

1. High-Value Production

First, you want to create attention-grabbing and fully produced videos that concisely promote your nonprofit. Further, make sure your message is clear when talking to the content producers.

2. Educational Videos

These videos should aim to educate your community or viewers about an issue where you make an impact. In other words, show how your nonprofit makes a difference—and by extension, your supporters.

3. Personal Story

Consider using a public face for your brand to relate to when sharing content. Of course, it could be someone on your team, but it could also be someone who you helped along the way.

10 Creative Content Tips for your TikTok Videos and Reels

Don’t miss checking out all the information in the webinar. For instance, you’ll find social media tools you could use to enhance your content (e.g., Pexels). You’ll also learn about the 3 C’s of storytelling and questions you should ask your board and volunteers as you develop content videos. However, in this article, the last thing we want to focus on is creative content tips. The chances are that you and your team could come up with many others. But, this is just a list to get you started!

1. 1. Build a community that you can convert.
   2. Educate first, sell second.
   3. Credibility is vital (e.g., share annual impact reports)
   4. Perfect selfie videos in sharing your work.
   5. Make your own challenges for your supporters and followers.
   6. Use bloopers—people love to see personality!
   7. Get volunteers involved—take fun photos and run contests.
   8. Share data in new and exciting ways.
   9. Use national holidays that are fun or relatable to your work #EarthDay.
   10. Adapt trends to your cause.

Want to know more to achieve great success on social media? Feel free to download our free resource, How to Increase and Impact Nonprofit Social Media & Fundraising. And don’t forget to follow us on social at our YouTube channel or Facebook.

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