While many of today’s tech companies have amazing technology products and services, some are not quite sure how to market their solutions effectively.
At KEO Marketing, we believe one of the keys to a successful marketing strategy involves developing an organic and meaningful connection with prospective customers.
Today’s tech brands must focus on delivering the right message to well-defined marketing niches using multiple marketing channels, especially if they want to stand out in an already crowded space.
Here are several factors we suggest you consider before enlisting help from your technology marketing services partner:
Focus on Marketing Metrics that Matter
Technology marketers should manage their sales and marketing budget like any other investment. The first step is to understand which metrics to monitor and what they mean.
At KEO Marketing we strive to improve our clients’ business and marketing results with accurate and predictive measurement and tracking to improve marketing ROI and generate sales leads.
Use Multiple Marketing Strategies
Most technology marketers utilize both inbound marketing and outbound marketing approaches to generate higher quality sales leads and quicker sales results.
Depending on your particular type of business, we recommend using a combination of strategies including:
- Inbound marketing
- Outbound marketing
- Pay-per-click advertising
- Social media advertising
- Channel marketing
- Referrals
Stay On Top of Evolving Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is always changing, and it is vital to keep up. Best practices from three months ago can quickly become this week’s reason you find yourself at a disadvantage.
So what do tech companies need to know about SEO?
The key is to understand that “on-site” SEO increases your website’s relevance through the strategic use of targeted keyword phrases associated with your products, services, and expertise, in conjunction with a strong technical SEO foundation on your website.
Alternatively, “off-site” SEO boosts your website’s perceived authority through social media, brand mentions, earned links, and external contributed articles.
Are You Ready to Start Your Technology Marketing Game Plan?
Now that you have read about a few ways to market your technology company, you just need the time and resources to get started. If you need assistance, we can help.
KEO Marketing can create a unique marketing strategy to help increase your reach to current and prospective customers, improve your company’s SEO, and much more.
Contact us today to learn more about our technology marketing services.
