Enjoy our weekly round-up of top news stories across the CX landscape.

Oracle CX Social Content:

1. #OracleCX Cloud for #Commerce was highlighted as the most complete cloud for transforming both #B2C and B2B businesses http://ora.cl/aU6N6 Click to Tweet
2. Join the webinar to learn how to use #AI to improve #sales productivity and conversion rates http://ora.cl/U86eC #CX Click to Tweet
3. Watch #ModernCX 2018 keynote highlights of @shashiseth, SVP of #OMC here: http://ora.cl/JQ8E8 Click to Tweet
4. #CX developers at @objectedge, @FishbowlE20, @TaisTech solve real-world problems at #ModernCX hackathon - find out how! http://ora.cl/pU4QY Click to Tweet
5. Check out this new #INFOGRAPHIC filled with #CX data from Oracle’s #ModernCX conference http://ora.cl/qu3eE Click to Tweet

Oracle Customer Experience Cloud Suite News:

Oracle Marketing Cloud Announces New Integrations To Streamline And Optimize Sales Process – Editorial Staff, MarTech Advisor, 5.9.18

• The new integrations introduced to Oracle Marketing Cloud help deliver powerful data-driven insights to empower sales teams.

Oracle Expands Marketing Cloud Integrations – Editorial Staff, DestinationCRM, 5.8.18

• The latest Oracle Marketing Cloud product integrations provides sales teams with new data insights to learn, discover and engage with high-potential buyers.

Oracle Bolsters Eloqua With New Platform Integrations – Natalie Gagliordi, ZDNet, 5.8.18

• Oracle Marketing Cloud’s new integrations with 6sense, Demandbase, LookBookHQ and Mintigo help sales teams identify high-potential buyers and close deals faster.

5 MarTech Takeaways From Oracle Modern Customer Experience 2018 – Shashi Seth, MarTech Advisor, 5.4.18

• Oracle’s Shashi Seth highlights the top martech takeaways following Oracle Modern Customer Experience 2018, noting the shift to a new normal for martech professionals.

Decoding The B2B Purchasing Puzzle In 2018 – Sudipto Ghosh, MarTech Series, 5.4.18

• New research led by Oracle Commerce Cloud, B2B Online, Mirakl and WBR Insights reveals top of mind considerations for decoding the current state of B2B purchasing.

Industry News:

What Is Intelligent Content And How Can It Help Marketers? – Dom Nicastro, CMSWire, 5.9.18

• Marketers can leverage intelligent content as an asset for their marketing efforts, as it makes content adaptable, discoverable and reconfigurable.

How Marketers Struggle With Analyzing Customer Data – Ross Benes, eMarketer, 5.7.18

• Marketers want more customer data, but the ability to analyze and manage that data has proven to be the biggest obstacle for marketers due to a variety of challenges.

Social Proof Is The Most Important Factor In Selling – Pamela Hazelton, Practical Ecommerce, 5.7.18

• Social proof, whether through celebrity endorsements, user success stories or word of mouth, is a crucial factor for an online store’s success.

Innovation:

5 Industries That Are Winning With IoT – Kayla Matthews, DMN, 5.9.18

• The benefits of IoT are far reaching, especially within industries like consumer electronics, healthcare, manufacturing, transportation and construction.

AI May Be Secret Weapon To Retain Sales Talent – Chris Bucholtz, CRM Buyer, 5.9.18

• AI can be used to solve sales issues, including employee churn, by rewarding a company’s top employees, offering the right tools and identifying any dissatisfaction.

Customer Service:

5 Predictions on the Future of Customer Service - Mikhail Naumov, Forbes, 4.23.18

• Experts predict, that by 2020, 85% of all customer service interactions will be handled without the need for a human agent: AI will automate simple tasks, agents will have more time, customers will begin outsourcing service…

The Evolution Of Customer Service Metrics - Brad Birnbaum, Forbes, 5.8.18

• Customer Lifetime Value is the key metric for customer experience-oriented businesses, this evolution is ongoing, and successful businesses need to master it.