Attracting viewers to your website and holding their interest improves your position in the SERPs. As such, the best way to achieve great SEO results is to focus on creating a great website design. That’s why we’ve created a list of features that your website must incorporate into its design in order to meet your SEO needs and appeal to Prospective Customers.

1. A blog

Blogs, video logs and other updatable spaces facilitate the regular addition of fresh content to your site. This is fantastic for SEO because search engines favour websites that are regularly updated. More importantly, however, it also provides you with a space where you can discuss subjects that your customers will find relevant, while avoiding being overtly sales-y. This empowers you to cultivate a rapport with web viewers, thus encouraging them to spend longer on your site, come back to your business’s website regularly and ultimately convert into customers.

2. Ecommerce capabilities

Today’s consumers want to be able to purchase your products and services online: it’s no longer sufficient to deploy a simple brochure site to advertise your business. By facilitating consumers’ preferences for buying online, you can increase the number of viewers who become customers and also reduce the number of prospective customers who leave your site rapidly. The number of customers who leave your site soon after arriving is known as your ‘bounce rate’- reducing it is a great way to improve your position in the SERPs.

3. Video content

Video content is a great way to explain your products or services, introduce your business or deliver other interesting and relevant content. Video Content can be viewed passively, which makes it easier for web users to absorb and process than large blocks of text. It can also be dynamic and varied. Studies have shown that web users spend longer on pages that have video content than those that don’t. In short, it is a fantastic way to grab your customers’ attention. Careful deployment of video content is a fantastic way to draw prospective customers into your site.

4. Intuitive navigation

One major problem that causes web users to abandon sites is poor navigation. If the method you provide for navigating your website is confusing or overcomplicated, web users may give up on your site almost instantly. It is therefore vitally important that you introduce an intuitive site navigation system. We recommend utilising a navigation bar that runs along the top of the screen and provides links to each major section of your site: this system is used by a majority of business websites and is therefore familiar to many of your customers.

5. High-quality imagery

Never underestimate the importance of your website’s graphics and visuals. It is important to show off your business and its products visually in order to reassure your prospective customers of the quality of your goods or services. Don’t settle for poor quality images: if you want to increase your number of viewer-to-customer conversions and reduce your bounce rate, make sure your images are of the best quality.

One of the most fundamental web design and SEO tips you can use is to provide your viewers with what they want. By including the features we have listed here in your website’s design, you will improve the way consumers see you and simultaneously cement your position in the SERPs.

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