Updated in September 2021.
If you’re an entrepreneur nurturing your own SaaS company to a full-blown success, you are always looking for insights and ideas to take your business to the next level, right?
But you’re probably super busy as well and don’t always have the time to figure out where you should be looking for those insights.
Social media is a good place to roam around if you’re looking to expand your knowledge with fresh, actionable advice from SaaS experts and, of course, to keep track of all the new trends from the SaaS industry on the go.
To help SaaS and subscription business owners and enthusiasts find helpful voices to learn from, we’ve come up with a list of influencers and SaaS experts to Follow on social media, blogs, and so on. Looking for new SaaS marketing strategies or SaaS growth hacking tips? The best place to find them is straight from the specialists themselves, so get your social media accounts ready to do some following!
Bonus: Make sure you also subscribe to these 28 SaaS newsletters to keep the knowledge coming.
Here are the 63 SaaS and subscription top guns (in alphabetical order) we’re following right now, and you should too.
1. Aaron Levie
Aaron Winsor Levie is an American entrepreneur and the founder and CEO of cloud company Box. He founded the company in 2005 and since then has become one of the most entertaining personalities on the tech startup scene. He also shares some of his considerable experience with building a successful SaaS company from scratch on social media, so make sure you follow him.
Follow him on: Twitter | LinkedIn
2. Alexander Theuma
Alex Theuma is the founder of SaaStock, where he helps and supports B2B SaaS founders on their journey to supercharge their growth. He is also the founder and Editor-in-Chief of SaaScribe, a SaaS-driven publication dedicated to Founders, VCs, Customer Success teams, Sales execs and SDRs, Marketing and growth professionals. When he’s not busy, he is hosting The SaaS Revolution Show, a weekly podcast that insights and tactics from the greatest SaaS minds in Europe and across the world.
Follow him on: Twitter | LinkedIn | Podcast
3. Amy Weicker
Amy Weicker, Head of Marketing at Girl Geek X, describes herself as a Full Stack Marketer / Generalist with a founder mindset and startup work ethic. She is an entrepreneur with twenty years of experience in social media, digital marketing, and business development, and her current main focuses are B2B SaaS, B2B Sales Technology, and B2B Events spaces.
Follow her on: Twitter | LinkedIn
4. Ashley Carroll
Ashley is a B2B SaaS product leader with over thirteen years of experience in product management at high-growth companies. She is currently the VP of Product Management at Procore Technologies, a cloud-based construction software company. In 2015 she co-founded Social-Capital LP, an online platform that enabled founders worldwide to apply for funding.
Follow her on: Twitter | LinkedIn
5. Asia Orangio
Asia Orangio, CEO and founder of DemandMaven, is a SaaS growth and marketing consultant that helps founders of software and SaaS companies to skyrocket their businesses and scale them to becoming top leading companies. Asia is also hosting a SaaS dedicated podcast called In Demand, where she shares tactics and best practices on how to grow your SaaS company into a thriving business.
Follow her on: Twitter | LinkedIn | Podcast
6. Ben Murray
Ben Murray is the founder of The SaaS CFO and The SaaS Academy. His career lies in consulting software companies and helping them achieve financial improvement and transparency by partnering with stakeholders to link operations and finance.
Follow him on: Twitter | LinkedIn
7. Bill Marjot
Bill Marjot is the co-founder of Re4m.io and CEO at Transcend360. He is a marketing tech strategist with extensive know-how in B2B SaaS, channel marketing, agile marketing, and growth, so make sure to follow him to get all the insights and best practices from the industry.
Follow him on: Twitter | LinkedIn
8. Brad Feld
Brad Feld is a managing director at Foundry Group. He lives in Boulder, Colorado, and he invests in software and Internet companies around the US. Before co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Follow him for his insights into funding technology startups and more.
Follow him on: Twitter | LinkedIn
9. Brian Kardon
Brian is the CMO of InVision. With over twenty years of experience in the industry, he has created and implemented successful growth strategies for startup companies, global businesses, and billion-dollar organizations. Brian has been recognized as one of the “100 Most Influential Chief Marketing Officers in the World” (named by Richtopia) and top “50 Most Influential CMOs” (named by Forbes).
Follow him on: Twitter | LinkedIn
10. Casey Winters
Casey Winters, CPO of Eventbrite, is a SaaS and growth marketing expert that has helped multiple startups scale and sustainably grow their businesses into large technology companies. He is also currently a partner at Reforge. Casey’s tweets are all about SaaS trends, growth strategies, and industry insights, so make sure to follow him.
Follow him on: Twitter | LinkedIn | Website
11. Christoph Janz
Christoph is a Managing Partner at Point Nine Capital, a venture capital firm that’s highly prevalent in the world of SaaS. Previously he was an Internet entrepreneur and angel investor. His investments include Zendesk, FreeAgent, Geckoboard, Algolia, Typeform, Contentful, and other SaaS startups. He also has a blog about SaaS and early-stage investing, so have a look at it.
Follow him on: Twitter | LinkedIn | Blog
12. Chris Orlob
Chris is the Director of Sales at Gong, and he is a specialist in sales technology and SaaS startups. Prior to his experience at Gong, he co-founded Conversature, one of the world’s first conversation intelligence SaaS platforms designed for the VP of Sales. Due to his fantastic experience in sales, he was voted in 2018 by LinkedIn as a Top 10 Voice in Sales.
Follow him on: Twitter | LinkedIn
13. Claire Suellentrop
Claire helps B2B software companies achieve sustainable growth. She was the Director of Marketing at Calendly, and she has co-founded two companies: Forget The Funnel (focused on SaaS marketing training) and Userlist.io (a behaviour-based email marketing automation tool for SaaS companies).
Follow her on: Twitter | LinkedIn | Blog
14. Corey Haines
Corey Haines, Marketing Lead at SavyCal and founder of Swipe Files, is an entrepreneur, SaaS expert, marketer podcaster, and investor. Throughout his experience in the industry, he has been helping out dozens of companies by advising them on marketing and growth strategies, including SavvyCal, Evercast, Riverside, Holloway, Beamer, and Timetastic.
Follow him on: Twitter | LinkedIn | Podcast | Website
15. Dan Martell
Dan Martell is the co-founder of Clarity, a marketplace that connects entrepreneurs to help them find great business advice, and a Managing Partner at High Speed Ventures. He’s a world-renowned coach that works with high-performing SaaS companies. In 2012, he was named Canada’s top angel investor, with over 33 investments with companies like Udemy, Intercom, GetAround, and Unbounce.
Follow him on: Twitter | LinkedIn | Website
16. Danielle Morrill
Danielle was the co-founder and chief executive officer of Mattermark, a data platform for venture capital companies to quantify signals of growing and potentially lucrative startups. Danielle co-founded Firstparty, and she is also the CTO of the company. Danielle loves helping customers dig into the data that helps them make better business decisions.
Follow him on: Twitter | LinkedIn | Blog
17. Dave Kellogg
Dave Kellogg is an advisor, consultant, angel investor, and director. He previously held the position of CEO at Host Analytics, and now he’s currently a member of the board of directors of Alation, Scoro, and SMA Technologies. Dave also owns a blog, called Kellblog, where he shares his insights on SaaS metrics and strategies, enterprise software startups, finances, marketing, and communications.
Follow him on: Twitter | LinkedIn | Blog
18. David Cancel
David Cancel is the CEO & Founder of Drift, the leading conversation-driven sales & marketing platform. Before that, he was Chief Product Officer at HubSpot and founded Performable, Ghostery, Lookery, and Compete. In 2019, Drip added him to its Board of Directors.
Follow him on: Twitter | LinkedIn
19. David Sacks
David has over two decades of experience in entrepreneurship, and he is currently the co-founder and General Partner of Craft Ventures. Before that, David has founded Geni.com and Yammer. In addition, he has been building and investing in some of the most iconic tech companies on the market, including Facebook, Eventbrite, Lyft, Reddit, AirBnB, Uber, SpaceX, and Twitter.
David has been continually involved in the SaaS industry. He is the creator of Bottom-Up SaaS Playbook, a strategy he designed while working at Yammer, combining product-led growth with B2B sales.
Follow him on: Twitter | LinkedIn
20. David Skok
He started his first company a few months after leaving university, at the age of 21, and over the next 25 years, founded a total of four companies (Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software). He became a venture capital partner at Matrix Partners. In addition to his broad focus on enterprise software, David’s experience encompasses SaaS, cloud, mobility, Open Source, and marketing automation, and more.
Follow him on: Twitter | LinkedIn
21. Des Traynor
Des Traynor is the co-founder of Intercom, a customer messaging platform designed to help businesses acquire, engage and retain customers. He previously co-founded Exceptional (now a part of Rackspace) as well as Contrast, a software design agency.
Follow him on: Twitter | LinkedIn | Blog
22. Dev Basu
Dev Basu is the founder and CEO of Powered by Search. He is also an author and speaker who helps out B2B SaaS and technology companies scale their business through practical demand generation strategies and solutions. Dev is world-renowned for his expertise in SaaS Demand Generation, SEO, and Paid Acquisition.
Follow him on: Twitter | LinkedIn
