Maximizing renewals, fighting churn and making freemium work for you. If any of these topics sound interesting, keep reading: in this month’s Industry Buzz, we share some great content on how to keep customers around and optimize the customer journey, among other useful tips.

• Want to discover proven retention and renewal strategies that prevent customers from canceling their subscriptions? Join Subscription Insider and Avangate on March 23 and learn why SaaS subscription businesses face unique customer retention challenges and how to best handle them.

• Before you even think about recurring revenue, you want to accelerate acquisition. A classic growth strategy for SaaS is through “freemium”. It’s important to focus on freemium to premium conversions, creating a freemium product that is interesting and useful enough to entice users but that leaves them wanting more. Learn how.

• With or without freemium, do you know what makes users stick with your SaaS product? Get this Guide to Your North Star Metric from Innertrends that tracks the tipping point in your product usage and engagement that guarantees stickiness. Start building your strategy for hypergrowth!
• Subscriptions or no subscriptions? If that is the question, take a look at the trends that are driving the software industry toward subscriptions and the strategic tips for making the shift to subscriptions and SaaS.
• If you’re into downloads, you probably know that trials are a very effective customer acquisition channel for desktop software. Join Shannon MacLeod and Marco Pimentel, two digital marketers that focus on desktop software, as they share best practices and case studies for tracking and maximizing trial conversion rates.

• It’s clear that both conversion optimization and digital marketing move at a fast pace today. Want to know what are the skills someone should develop if they want to be a top 1% optimization expert in the near future? Then keep on reading, and learn from today’s CRO experts.
• Talking of optimization, tracking the customer’s journey through a sales funnel, website user path, is one of the top priorities for marketers nowadays. Take a look at how marketers can focus on the micro-moments and serve up targeted content at just the right time across multiple channels.
• Finally, do you know what eCommerce goals should you set and how much you have improved at the end of the day? Download this eBook for best tips on how to use web analytics to gain access to actionable data that they can then use to make day-to-day business decisions.

These articles and more were shared in our monthly Commerce Matters newsletter – subscribe now  and take advantage of valuable resources that’ll help you grow your software and services business globally!

The post Industry Buzz – February 2017 appeared first on Rethink Commerce Blog.