Establishing credibility and building trust with customers can make a brand. Don’t you prefer to buy from brands that you feel are authorities and trust completely? Credibility and tru… Read More

Revenue leakage in a subscription business occurs due to inefficiencies or gaps in one or more of the subscriber lifecycle stages. These leaks can seriously affect your growth, cutting into… Read More

Did you know that Japan is currently the world’s fourth-largest economy based on GDP, with each person spending approximately $2,200 annually on eCommerce purchases? Several fundamenta… Read More

In the fast-paced world of digital commerce, staying ahead of the curve requires more than just industry know-how; it demands the right tools to streamline operations, boost productivity, an… Read More

Conversion rate optimization (CRO) and web analytics are 2 intertwined disciplines. You can’t efficiently optimize anything purely based on gut feeling, without backing up our assumpti… Read More

With summer in full swing, we’re excited about the endless opportunities it brings for your eCommerce business. To help you make the most of your summer campaigns, we’ve gathered… Read More

In 2024, payment systems are expected to evolve even more as people and companies require faster, more secure, and more convenient solutions. This switch is not just the world’s latest… Read More

The digital age has brought a wealth of creative content at our fingertips. However, it’s also opened the door to a growing threat: digital piracy. Content creators, whether musicians… Read More

Step into the world of CommerceNow 2024—the ultimate destination for digital commerce professionals! Get ready to embark on an immersive journey at the most anticipated event of the ye… Read More

Excitement is growing as we are less than a month away from the 8th edition of CommerceNow’24! And the news just in: we’re thrilled to reveal our outstanding lineup of speakers r… Read More

Building your SaaS doesn’t happen in isolation Typically, startups are born out of a founder’s personal pain point, where existing solutions fall short in terms of usability, com… Read More

Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chanc… Read More

Cart abandonment is a common challenge faced by e-commerce sites, with businesses having a 70% cart abandonment rate on average. As concerning as this sounds, every abandoned cart is a chanc… Read More

Have you ever felt overwhelmed by a deluge of information, making it challenging to grasp and retain key facts? If so, you’re not alone. We’re here to give you clarity, answer y… Read More

Models based on subscription have been tremendously popular and successful in recent years. There’s no denying that a subscription-based approach can be the right path for a business w… Read More

Welcome to the latest edition of our newsletter! We’re happy to announce that CommerceNow, the leading global eCommerce event, is returning with a stellar lineup of speakers, insightfu… Read More

Have you ever noticed a customer who used to be a regular suddenly stop using your product or service? That’s customer churn, and it’s a critical metric for any business to track… Read More

Did you know that Canada currently ranks as the world’s ninth-largest economy based on GDP and that the average Canadian spends CA$2,703 on eCommerce purchases every year? The home of… Read More

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meanin… Read More

One of the most important things you can do as a SaaS business owner is to make it easy for customers to switch subscription plans. If you’ve been in business for longer than a few mon… Read More

Welcome to the March edition of our Commerce Matters Newsletter! This month, we have prepared a series of actionable resources meant to help you discover the power of loyalty programs. Also… Read More

When it comes to eCommerce, the heartbeat of your business is a seamless online payment system. But amidst the digital buzz, false beliefs about online payments can hold merchants back from… Read More

The Covid-19 pandemic transformed the retail industry for good. It made e-commerce an integral part of our lives. Today, businesses of all sizes are rushing to establish their online presenc… Read More

Struggling to be heard in today’s noisy online world? In 2024, businesses find themselves at a crossroads—a convergence of abundant opportunities and formidable challenges. The d… Read More

Why should business roles bother with a compliance guide? Well, compliance is a very big deal these days, and it covers a lot of ground. Having a comprehensive guide can be very useful. In t… Read More

As spring approaches, it’s time to seize the opportunity to maximize your eCommerce business’s potential during this season of growth. With some of the most exciting celebrations… Read More

In eCommerce, where customers act quickly, often on impulse, and their expectations change fast, it’s critical to maximize customer value. The question is, how? One effective way is th… Read More

You have invested time and resources into making your digital product (web, app) happen. We’re talking about conceptualizing, designing, understanding the user’s needs, and tryin… Read More

Today’s consumers are not just looking for products and services; they seek experiences tailored to their unique needs and values. Personalization is the future (and the present) of ma… Read More

In the realm of the ever-evolving business landscape, there’s a new kid on the block making waves: the Software-as-a-Service (SaaS) business model, which is expected to reach nearly $3… Read More

Introduction Today, one may notice an increasing trend of adopting SaaS development solutions in the digital realm. Gartner’s research report has shown that by 2022, SaaS market revenu… Read More

Welcome to 2024 – a fresh start brimming with exciting opportunities for your online business! As we embark on this new journey, let’s explore unique ways to enhance strategies f… Read More

Welcome to the digital age, where customer relationships and loyalty are key factors in driving sales and revenue for businesses. In today’s fast-paced world where competition is fierc… Read More

In the dynamic landscape of the digital economy, B2B payments play a pivotal role in shaping business interactions. These transactions, occurring between businesses rather than consumers, fa… Read More

In this post, we distill insights from our recent webinar featuring Claire Suellentrop, a seasoned marketing expert and co-founder of Forget the Funnel. With over 13 years of industry experi… Read More

It’s a fact: brands must explore methods to forge lasting connections with customers and distinguish themselves from competitors. A business is only as strong as its user base, so busi… Read More

The astronomical rise of subscription businesses represents one of the most disruptive online business shifts in history. Fueled by advancements in recurring billing technology paired with p… Read More

Hi there, and welcome to our “Give me 5 Series!”, where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest epi… Read More

If there’s one thing we can be sure of, it’s that companies are always looking for the best and most cost-effective ways to acquire new customers and consolidate their brand buil… Read More

As 2023 is making room for the new year, we’re looking back at the content highlights of the teams here at 2Checkout that have published these last 12 months to support merchants&rsquo… Read More

Updated December 2023 Online companies face unique challenges on the road to profitability. In the rush to generate revenue and build a customer base, high churn rates and an inability to s… Read More

Introduction In the fiercely competitive landscape of eCommerce, achieving success is not solely about driving traffic to your online store; it is also about converting that traffic into sat… Read More

For retailers around the world, the four-day period following Thanksgiving kicks off holiday shopping and marks a veritable goldmine of opportunity.   Over 60 years ago, the day fo… Read More

‘Tis the season for holiday sales, and as the Black Friday and Cyber Monday frenzy subsides, it’s the perfect moment to gear up for the peak of this cheerful time of year. To sup… Read More

In the blink of an eye, the digital goods market has rapidly exploded from a niche sector to a large chunk of the eCommerce landscape. Valued at over six trillion USD as of 2023 – that… Read More

In the dynamic realm of eCommerce, customer retention isn’t just a strategy—it’s a game-changer. As the competition heats up and consumer choices multiply, the power of kee… Read More

Ensuring the most optimal performance of your website and shopping cart is crucial to success in the competitive and fast-paced landscape of eCommerce. Conversion Rate Optimization (CRO) pro… Read More

The superpower benefits of recurring revenue for an eCommerce business are easy to understand: reliable and predictable cash flow; loyal customers; and freedom to focus on innovation and bus… Read More

Membership retention is a big deal. Get it right and you’ll have a solid business with repeat customers who love you. Fail to retain your members and you’ll struggle to realize t… Read More

Delivering a satisfying user experience is key to gaining, retaining, and building an effective, trustworthy foundation for your customers. It is no secret that we are living in a mobile-fir… Read More

As October unfolds, Halloween looms on the horizon, and the biggest shopping holidays are just around the corner. As is expected during this busy season, the world of eCommerce is buzzing wi… Read More

In a relatively short space of time, technology has transformed the retail industry inside and out. The internet, cloud, connectivity, eCommerce, mobile, big data and analytics have led to n… Read More

Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest epis… Read More

Introduction: In the vast space of online commerce, merchants embark on a complex journey to conquer new frontiers and expand their digital empires. The key to their success lies in harnessi… Read More

Conversion rate is one of the most important key performance indicators (KPI) used by both marketers and business people. Monitoring the conversion rate is crucial for decision-making, espec… Read More

In today’s fast-paced digital landscape, the transformative power of Artificial Intelligence (AI) is nothing short of revolutionary. Our panel discussion, which I had the pleasure to h… Read More

Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success. In our newest epis… Read More

Picture this: You’re on a quest to understand the minds of your website’s visitors, to unravel the secrets of their decision-making processes, and to turn their fleeting interest… Read More

The United States is a powerhouse in the world of eCommerce, offering a vast and diverse marketplace for online sellers. With its strong economy, tech-savvy population, and a growing prefere… Read More

These days, businesses need every advantage to gain an edge over their competitors. However, many eCommerce brands shoot themselves in the proverbial foot by not offering local payments, whi… Read More

The CommerceNow 2023 virtual event offered invaluable insights into online selling from industry experts Michael Aagaard, Nicoleta Danilet, and Brian Massey. The discussions revolved around… Read More

Welcome to the September edition of our Monthly Newsletter! As we step into a new month, we are excited to bring you a wealth of insights, updates, and trends from the world of digital comme… Read More

Are you about to launch a new Software as a Service (SaaS) product? You’ve picked the right time. The industry is booming and is predicted to hit a huge 232 billion by 2024. Just becau… Read More

Updated in September 2023 At the beginning of every successful software or SaaS business is a brilliant idea. But getting to a working product – especially for early-stage companies … Read More

When you walk into a physical store, you generally expect to see the products to be organized thoughtfully. Making your way through the rows of shelves to find what you want should be easy… Read More

We are extremely happy to announce today the Verifone 2023 Release for the 2Checkout Monetization Platform!  In this era of dynamic challenges and unprecedented opportunities, we unders… Read More

The world of education has been changed forever by the development of electronic learning, better known as eLearning. It offers incredible flexibility to learn from any location and at any t… Read More

The CommerceNow 2023 virtual event offered invaluable insights into online selling from industry experts Katie Penner, Dan Ben-Nu, and Melanie Balke. They discussed the importance of human c… Read More

Software as a Service (SaaS) is a cloud-driven model that allows users to access applications via a web browser, eliminating the need to install software on individual computers or enterpris… Read More

The CFO is the lynchpin of any SaaS business.  Armed with the right insight, they can shape offerings and build strategies that drive growth and power success. But first, they must ask… Read More

Want to make the shift from a Blursday to a SaaS growth day? You’re in the right place. Here you’ll find a SaaS free trial dictionary that will inform you how to navigate these a… Read More

As we are already nine months into 2023, most of us in eCommerce are contemplating not only what we’ve accomplished so far this year, but what lies ahead as we approach the critical up… Read More

At the latest CommerceNow conference, which took place in June, attendees were presented with an extensive and incredibly insightful lineup of virtual sessions led by top-tier eCommerce indu… Read More

With the ever-changing digital world, advanced analytics tools are increasingly necessary. Google Analytics 4 (GA4) has become a popular choice for digital marketers looking to GA4 for exten… Read More

These days, eCommerce shoppers don’t want to feel like nameless, replaceable site visitors. They want to feel personalized, unique connections with their favorite brands. Knowing how t… Read More

eCommerce companies lose $31 billion each year due to chargebacks. What started as a legal mechanism to protect shoppers from fraud has become a persistent threat to the profi… Read More

In the recent CommerceNow’23 virtual event, we spoke with Sam Hanni, CEO of Swissmade Marketing, Türker Yiğitalp, Marketing Manager at Prisync, and Kasim Aslam, Founder and C… Read More

In this decade of disruption, powerful social, economic and tech forces are redefining customers’ retail expectations.  Here, we look at how bricks and clicks merchants are rising… Read More

On December 8, 2022, the European Commission took a significant step towards modernizing and making the EU’s Value-Added Tax (VAT) system more resilient to fraud through the VAT in the… Read More

It’s time to embrace the summer vibes as your online business enters a season of unlimited potential. Whether you’re just starting or already thriving, scaling opportunities abou… Read More

Imagine walking into a supermarket, filling your cart with all your favorite items, and then abandoning it at the checkout line. Sounds unusual, right? Yet, in the digital world, this happen… Read More

Here’s a scenario that every eCommerce business hates. A potential customer loads up their shopping cart, navigates to the checkout page, and then…poof…they vanish! … Read More

In the fast-paced world of eCommerce, a smooth and convenient checkout experience is critical for increasing conversion rates and income. Businesses must adapt by developing creative solutio… Read More

Summer is officially here, and we’re ready to embrace the abundant sunshine and countless opportunities it offers your eCommerce business. To enhance the impact of your summer campaign… Read More

On the surface, the Netherlands seems like a no-brainer for international eCommerce. By GDP, they are the 7th-richest country in Europe and 17th in the world. They are passionate online buye… Read More

You’ve successfully executed your A/B tests, meticulously analyzed the data, and made strategic decisions based on the results. However, a puzzling situation emerges as the outcomes ob… Read More

Owning an online store gives significant chances for success in today’s dynamic digital landscape. However, with high levels of competition and ever-changing consumer behavior, store o… Read More

Hi there, and welcome to our “Give me 5 Series!” where we share five useful eCommerce tips that will help improve your strategies and pave your way to success.  In our newes… Read More

The 2023 recession, a global economic downturn driven by various factors, has impacted multiple sectors, including eCommerce. To comprehend its significance, it’s crucial to explore it… Read More

As a SaaS business owner or marketer, you are overwhelmed with the things you need to keep under control. From acquiring and nurturing existing customers to winning back the lost ones, SaaS… Read More

Step into the realm of eCommerce innovation and let yourself be carried away by the electrifying atmosphere of CommerceNow 2023. This will be an exciting journey as we delve into the cutting… Read More

Updated: June 2023  There are no totally unique SaaS tools. Every provider has a wide range of competitors—cheaper, faster, more established, more specific, more feature-rich, mo… Read More

We kick off this monthly roundup with thrilling news – CommerceNow, the leading global eCommerce event, is back with an exceptional roster of speakers, actionable sessions, and excepti… Read More

While North America and Europe debate the inevitable cashless future, the Asia-Pacific (APAC) region has already experienced a remarkable shift in the adoption and usage of alternative payme… Read More

Welcome to the eCommerce future, where cutting-edge technologies transform the online purchasing experience. Generative Pre-trained Transformer (GPT) technology is one such emerging innovati… Read More

The growth of online sales has been on an upward trend in recent years, especially influenced by the pandemic, which has come with payment fraud. The volume of news articles and posts by spe… Read More

Selling your own digital products is one of the simplest and most lucrative ways to earn money on the side. Why, you ask? There are several reasons—there’s no hassle of having an… Read More

Over recent years, the retail industry has undergone a significant transformation. This change has been driven by a combination of socioeconomic developments and advancements in technology… Read More

Visa has recently announced changes to its chargeback rules. Specifically, it has introduced a Compelling Evidence requirement for disputes falling under the Visa CE/30 chargeback reason cod… Read More

Multimedia software has become an essential element of our daily lives. From creating engaging content to sharing it with the world, multimedia software has revolutionized the way we consume… Read More