The New England Patriots’ Bill Belichick, coaches, players and scouts do better than their competitors at building capabilities over time, preparing for each game and adjusting to game circumstances to put themselves in a position to win. And win they do – more frequently than any other NFL team. The lessons are directly applicable to your business.

Belichick’s fundamental Formula for success is applicable whether you are an executive onboarding into a new role or a leader trying to rally your current team:

1. Build capabilities by recruiting the right people with the right values and developing them over time.
2. Prepare in advance of your most critical interactions, focusing as much energy as possible on customers and as little as practical internally.
3. Adjust as required, in line with your capabilities and guiding principles.

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