Last month, I had the opportunity to join tech enthusiasts from near and far at Oracle OpenWorld (OOW). This is the company’s cornerstone event and where its commitment to digital experiences takes centerstage both literally and figuratively.

It is always exciting to see what’s announced at OOW and this year did not disappoint. Along with some very cool and powerful technology announcements, Oracle launched a completely reimagined Brand named “Redwood.” The new brand design was prominently featured at the event and even decorated three city blocks in the heart of San Francisco.

As for the revamped brand, it’s a significant departure from Oracle’s previous aesthetic, and it certainly feels like a new phase for the company. It was clear that there is a renewed focus on the human element for both the customers Oracle helps and the employees who work there. When thinking about B2B communications, it is so important to remember that we are still talking to people, and we loved seeing a huge brand like Oracle shift their focus in that direction.

We also learned about new product UX and the second-generation Cloud with exciting updates to Oracle Applications and the Autonomous Database.

Being at OOW helped us set our sights on the future, and we’re already working on ways to use what we’ve learned.