In most agencies, the Account team owns the client relationship. They are expected to dress nice, know the client’s business and be prepared to speak on behalf of all the disciplines in the agency—whether it’s media, strategy or creative. Thankfully, at 90, we work in a team lead structure, where each specialty is invited to the client table.

What does that mean though? Well, listen to this.

Hear what happened at Oracle’s Modern Customer Experience (MCX) in Las Vegas—as told by an art Director, storyteller, cross-channel director, account director and account supervisor—all of whom happen to work on the Oracle account.

Scoots, Lead Art Director 

“Since we work with Oracle contacts from all over the country, we rarely get the whole group together in person. Being at MCX made it easy to have quick creative convos and make decisions in person, plus we got to be a part of meetings we may not have had an opportunity to attend otherwise. I’m telling you, it’s a lot easier to move projects forward when you’re face to face.”

Marly, Lead Storyteller

“At the Markies award gala, I realized what we had written as category descriptions ended up being used as scripts to announce award winners on stage. But the thing was, they didn’t sound quite right. Being in-person with our clients at their event revealed a few hiccups in Oracle’s event experience—areas we are actively working to enhance next year!”

Maddy, Cross-Channel Director

“Being an external partner at a client conference was really interesting. On one hand, we were able to deepen our client partnership by going to sessions together and talking about the implications on our campaigns. On the other, I learned how major brands are using tech to further their own programs—info that’s not only valuable to me, but to the client and agency overall.”

Chris, Account Director

“Facetime with clients is always awesome, and MCX was exceptional. We got to talk business, go for early morning runs, play roulette, enjoy Flo Rida (and prove how bad I am at dancing) and just generally get to know each other better. I feel like we meshed even more as a team, making our working bond even tighter.”

David, Account Supervisor

“As we work with more teams throughout Oracle, especially across CX, it’s important we keep an eye on how Oracle is communicating—even at owned events—to ensure our projects remain cohesive. Attending MCX reaffirmed that the messaging and creative we’ve delivered is very much in line with how the Oracle brand presents itself to customers and prospects.”

To quote Julius Caesar, it was veni vidi vici at Oracle MCX—yep, we came, we saw and we conquered a major industry event—as a team. Perspective can move mountains, and in this case, combining our diverse skillsets gave us a chance to see, do and understand a whole heck of a lot more.

Because, well, we can’t all be account people. (Thank goodness.) Want to hear more about how we bring full-stack expertise to every client program? Reach out to us.