In the immortal words of Ferris Bueller, life moves pretty fast.

That’s why we’re evolving.

Our partners Jim Grinney and Sam Eidson founded 90octane in 2000 as a pure-play digital Marketing agency, when digital marketing was in its infancy. Since then we’ve grown with the industry, helping clients to advance their marketing and keep pace with changing customer expectations.

Innovation is not only creating new markets, it’s also disrupting existing ones. Choosing to compete means investing in change—from acquiring competitors to innovating product lines to launching a complete digital transformation. As organizations increasingly focus on evolving the business, what many tend to overlook is the end customer—thus eroding trust. 90octane combines the right brain of an agency with the left brain of a consultancy. We help brands close the trust gap through strategic marketing programs, delivered with world-class execution.

While this repositioning is a natural extension of the direction we—and our clients—have been heading in, it’s not going to carry out itself. We need the right people at the helm to ensure we’re evolving in the right way, to deliver the most value we can to clients.

That’s where Matt Smolenski and Kelly Snyder come in. We’re thrilled to announce their promotions to, respectively, President and VP of Operations & Integration—both new roles at 90octane.

Since Matt joined us three years ago as Director of Account Management, he’s been instrumental in advancing practice areas, client relationships, the account team and the organization at large. As President, he’ll infuse the client perspective across disciplines, ensuring strategies are on-target and capabilities stay ahead of clients’ emerging business needs. He’ll also spearhead our continuing evolution into an agency/consultancy.

Kelly’s promotion is the latest of many during her 14-year tenure with us; most recently she served as Managing Director. As VP of Operations & Integration, she’ll head up our client business operations, ranging from talent acquisition and professional development to program management and account profitability. By operationalizing our approach to marketing programs, she’ll ensure the consistent delivery of work that’s valuable and executed to the highest standard.

Are you looking to gain a competitive edge in today’s climate of digital disruption through customized, customer-first marketing solutions? Let’s talk.