Lots of different types of videos are successful on Youtube, from unboxings and reviews to stop-motion movies and time-lapse. But one of the most popular types of video is the “reaction” video. Made famous by brothers Benny and Rafi Fine (who for reasons we can’t quite pinpoint, are better known as the Fine Bros), Reaction videos essentially feature a person watching or experiencing something, and record their reaction. It’s that simple, and it’s made the Fine Brothers a lot of money. Like many YouTubers, these guys struck gold by doing something surprisingly mundane and making it cool. But how do...

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