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Essay: Reflections on Consumer Loyalty and Product Branding

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”                                                                                 Jeff Bezos A rainy morning sometimes moves one toward the pensive. So did my mood begin to turn this day when I took the elevator down to the lobby to go out […]

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Essay: Reflections on Consumer Loyalty and Product Branding

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