The world is transforming towards Digital space. For every commercial entity, one has to make their presence in digital sphere or the virtual space. The world is shifting from analogue to digital and we have to be adaptive to the situation.
Related Articles
Nowadays every government or private organization maintains their digital presence for the public interest and better connect with the masses. Since last few decades with the development internet Marketing business firms and brands also changed the way of marketing their products and services. Hence their target audience using digital devices for shopping, making payments, entertainment and lot more instead of visiting physical markets and places. The business houses also started digital devices for selling their products and thus marketing.
Why digital marketing?
Marketing means to make sale unnecessary. Which means we have to sell our product or services to even those who don’t need it.
Only good marketing can make a business sustain in long run. Without a good marketing, no business entity can run smoothly in the long run even if you deal with superior quality goods and services.
With the advent of latest technology I.e., IT and internet technology, marketing also transformed into Digital marketing.
Digital marketing is the practice of promoting products and services through online channels viz., Websites, Social Media, Search Engines etc.
Nowadays, every business wants to make their presence on the internet and reach maximum target audience for their business. This is because of the target audience no longer available in traditional channels of marketing and advertising. Billions of people now connect the internet and social media. And the companies taking its advantage by selling their ads through various Online Marketing techniques.
Why it is important to make digital presence:
Whenever we visit a new place the 1st thing we do is searching for hotels and best places to visit in this place. That’s why it becomes a responsibility for the local business firms to handle their online customers. They have to make sure to come on the first page of relevant Google search.
Cyberspace is increasing day by day. And we have to understand its importance. For business or brand to grab more customers they must use digital marketing techniques. In recent times online presence is must for any kind of organization to have more control over their target audience or stakeholders.
It took time to accept the existence and prominence of internet marketing for the offline business firms. But as they accepted, they started using it for the benefit of their businesses. It helps them to better understand their customers to serve them well. In simple words, it builds a positive relationship between buyer and seller, which helps a business to sustain and grow further. In fact, they have no other choice than adopting the digital marketing for not lagging behind in the competitive market.
Components of Electronic Marketing:
Marketing through electronic devices has many aspects of the latest augmented reality(AR) to the short message services (SMS) there are numerous elements of online marketing. Some popular components include –
Search Engine Optimization (SEO),
Search Engine Marketing (SEM),
Social Media Optimization (SMO),
Social Media Marketing (SMM),
Google Adwords, Email Marketing, SMS marketing, Content Marketing etc.
These elements are most popular in the field of internet marketing.
Why it is more effective than conventional marketing:
Digital or data-driven marketing is, whenever we use the internet or online tools as a medium of our marketing or implementing marketing strategies to our target audience. It is totally different from the traditional one.
Here we can evaluate and measure the results of our marketing campaigns and can make necessary changes whenever required.
Whenever we visit a shopping site and check out some products, then they start showing same product ads on every page we visit for at least 15 days, this is how we become their target audience.
The age-old marketing was much more expensive and improper than the web-marketing. In conventional marketing, we don’t have any idea about the reach of the advertisements placed on a billboard or any other medium. But in web marketing, we can track everything about our campaigns like who’s watching, from where the ads are being watched, their demographic profiles, tastes, likes and unlike etc.
