Ever wondered why your carefuly crafted Email devoid
of any 'spammy phrases' still fails to reach it's recipients?
According to a report published by ReturnPath
"83% of the time Sender Reputation is the root cause for Email non Delivery"
ISP's use eMail firewall/gateway servers like
BrightMailand IronPort to do reputation filtering
upfront before content filtering. The table below
indicates the amount of reputation versus content
filtering done by ISP's
BrightMailand IronPort to do reputation filtering
upfront before content filtering. The table below
indicates the amount of reputation versus content
filtering done by ISP's
The results of the study indicate that reputation is the most
valuable asset of an eMarketer and needs to be safegaurded at all costs. So please think twice beforeyou buy a list or SPAM someone.
Worried about your reputation?
Find out if you have been black listed at http://lookup.uribl.com/
