Not everybody plans to start a big business right away; a business becomes big, step by step from a plan to initiate with a small one. Small businesses are privately owned corporations or partnership entities which have government support and relaxed tax policies depending on the rules of the country. People often start from a small business with less capital as there is less risk and uncertainty. Well, may it be a small business or a big, every business need to market its name and product so as to emerge out in the industry.

With the era of digitization, everything has gone online. Nobody prefers to work traditionally when there is another option of working swiftly and smoothly is available. May it be starting up a new venture or production or Marketing, how to make progress in these fields as fast as possible? What is the shortest yet productive way to market oneself?

Well, everybody must be aware of Digital Marketing, it is the most interactive and easiest way to market products and services using the digital technologies. Digital Marketing activities include search engine optimization, search engine marketing, content marketing, influence marketing and many more using the means of the internet.

A business cannot work without marketing its goods and service, but who wants to follow those traditional techniques? Well, of course, nobody wants to tire oneself all day long going door to door promoting goods when there is a much better option available.

Importance of Digital Marketing in Business:

>> More Affordable than Traditional Tools: of course sending an email is much more affordable than printing a whole bunch of pamphlets and banners. Digital marketing is helping the entrepreneur to stick to the budget planned with some good cost cutting techniques.

>> Easy To Track Results: The ultimate goal to conduct any sort of campaign is to get results, digital marketing has made much easier to track and analyze results and provides a clear cut picture giving a fair advantage to plan the strategy more effectively.

>> Large Array of Customers Covered: No matter how fast and efficient traditional marketing can get but still it cannot reach large quantity of customers. But marketing through online sources lead to a wide range of customers getting acknowledged about the goods and services being offered leading to more turnover and gains.

With increasing trend of digital marketing, it has started to offer various career opportunities for the passionate and energetic aspirants. Digital marketing is basically use of the internet for promoting and marketing of goods and services and is emerging as a great platform for the youth to make a career out of it. May it be a bachelor or post graduate or housewife willing to Work From Home, all it requires is an internet freak who knows all the keys to market online. Many diplomas and degree courses are full of candidates getting professionally trained for the above.

Well, everybody runs for the jobs of sales executives, internet marketing specialist, and SEO and SEM specialists because of the prospering career these positions provide. Well, once a person is a success in marketing, the salary packages are huge providing various benefits and amenities to a person.

Other New Job Opportunities Entering the Field of Digital Marketing:

Social media engineer: With the advent of the internet, social media has emerged as the biggest platform to interact, to market and maintain contacts. This position gives an authority to a person to handle all the social media activities from wall posts to blogs. Experts say social media is one thing which can reach every part of the world and a career in this field is easy yet highly profitable.

Digital Ad Manager: Digitization is all about marketing and advertising through the online portal, only a manager knows how to manage the ads to advertise on a large scale. This opportunity requires a fair amount of knowledge and skill, and then the returns are huge, as per an expert.

Content Librarian: Digital media is all about providing information about anything thoroughly, that is when a content librarian comes into picture, who extracts, create and modify all the information to provide clarity to the users.

Analytics Adviser: The data has been collected, analyzed and applied to make a new marketing strategy which is possible only with the help of an analytic adviser who has all the knowledge about the industry.

Other Jobs which are sprouting now days are:

     1. Manager of Engagement

     2. Meme Manager

     3. Gesture Writer

     4. Community Executive

     5. Email Marketing Manager

     6. Mobile App Marketer

So, to summarize, digital marketing techniques are the new cool, it eases the work and promotes in a much better and innovative way, which is bringing great output. As per the predictions for 2016, this year there is more than 241% jump in IT sector; more new platforms for marketing will be introduced and many more surprises are on the way.

So, to conclude, in the era of digitization, huge opportunities are getting lined up, plan well, grasp every opportunity and shine like a diamond.

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