Most HR managers think putting forth a good job description in a number of job boards will give them access to quality applications. Employer brand is very important in the context of evolving talent crunch and the need to communicate more about your company to the talent.
So what should one convey in your employer brand? Obviously you will talk about what the company is doing, its vision/mission etc. But there is hardly any differentiator here unless you are a Google or Microsoft.
In this context it becomes increasingly important to convey about your company culture too. Every organisation has a company culture, irrespective of whether one realises it or not. It is in everything that the organisation does. It is there in the way employees interact, the way decisions are made, the way work is done, the way employees are treated etc.
Conveying details about your company culture both to internal employees and prospective talent will help one's organisation get larger expectance among the talent pool.
Here are top three reasons why one should talk about company culture
1. It attracts talent : The best candidates do not want to work for any job. They sit, read, scan and select jobs they want to apply for. Conveying a great company culture also means that your present employees feel at home and are actively participating in sourcing talent for your hiring needs.
2. Culture overtakes money : A open culture also means that people join you for work culture and not for money. These guys stay for longer too. A positive work culture also inculcate innovation into the genes of the company.
3. Output and Happiness becomes your key value : Employees are happy and the new folks who join are joining to be happy. This will improve productivity and generate a positive mood in the company.
A awesome culture not only helps improve productivity and mood but also helps you source quality talent. So next time you put up a job posting make sure your company culture is in place and you also put forth your culture to the talent.
