Increased demands for health, weight and economically friendly foods are dictating some of the major Food trends within Europe. Europe is one of the leading innovators of food and many food suppliers are now looking to supply to emerging markets China, Brazil and India. With increasing demand for health and eco-friendly foods, manufacturers have an opportunity to innovate and target these up-and-coming markets. Health and wellness markets have seen an increase in demand specifically those that have been in the market for a decade or two as they have built on brand awareness and are more trusted with regards to healthy ingredients. Demands for functional foods such as fortified and vitamin-enriched foods are continually increasing and have resulted in product innovation. Another growing trend is growth in Low-Carbon economy foods. With continual pressures on natural resources such as oil, consumers have actively changed their diets and are choosing organic foods and vegetables decreasing their consumption of meat and avoiding highly processed or over packaged foods.