The way you package a product will make or break your venture. Just think, you are selling pajamas?! Uhm... Yea, Pajamas. Who would think to buy pajamas, online, one better, how do you plan to sell enough pajamas to pay the bills not to mention make a good living?

Well you can look at it a couple of ways. One, you got pajamas to sell, sleep wear, apparel? Ain't going to work. Two, package it as a gift in a fancy way.

PajamaGram.com

They did it. Check it out. You may have a simple product, a diamond in a rough. If you treat it as a big deal and respect it, so will everyone else. Package it in a fancy box.

You've got the idea. Now go with it.