Random acts of kindness…
...are one of the key ways brands will thrive in a connected economy, according to leading trend watchers.

Yes, it seems that virtual living is all well and good – but what customers really want is to feel that someone cares.

Generation G consumers (G for generosity not greed) are apparently disgusted with big, arrogant, sloppy, out-of-touch institutions. They want interactions with brands to be genuine and enjoyable (financial institutions, utility companies etc take note).

So if you’re on the lookout for some low-cost PR, consider how you can incorporate some random acts of kindness into your daily dealings with customers.

Go on - make someone’s day!