With public sector bodies under increasing pressure to demonstrate their worth, it seems some have been turning to Twitter.

Tameside Borough Council recently held a 24-hour twitter-thon to shout about its everyday activities – from blowing up balloons to cutting bowling greens. Not exactly earth shattering stuff but a low cost way of highlighting what gets done in an average day.

Sometimes PR gets too creative for its own good – and Tameside's twitter-thon was an engaging, straighforward and effective way of saying “we’re doing a great job”.

So before you get too carried away, remember what it is you’re trying to say – and don’t make things more complicated than you have to! The simplest ideas are often the best.