There’s something about the informality and immediacy of Social Media that seems to play havoc with common sense.

Just yesterday MP Diane Abbott was forced to apologise for racist remarks posted in a tweet.  And today The Telegraph has published its Top 10 Twitter gaffes:

http://www.telegraph.co.uk/technology/twitter/8993204/Top-10-Twitter-faux-pas.html

Why do seemingly intelligent people forget that comments made via social media can ricochet around the world at lightening speed?

Social media has incredible potential to help brands and businesses engage with their public, but like any other form of communication, it must be handled carefully!