Still not convinced by the power of social media? Well in the news today is a story of how Facebook helped a three-and-a-half year old girl to convince a supermarket giant to change the name of a popular product.

Young Lily Robinson suggested that Sainsbury’s Tiger Bread should more accurately be called Giraffe Bread.

And when her Mum posted copies of her letter – and the lovely reply from Sainsbury’s Customer Manager Chris King (aged 27 and a third) – on Facebook, word quickly spread. Soon the campaign for change had gone viral, attracting over 150,000 Facebook 'likes' – and now Sainsbury’s have officially re-named their loaf.

As PR campaigns go it’s a gem. People power has triumphed – and Sainsbury’s have had a golden opportunity to show off their soft side. Not only that – but now everyone’s heard of Tiger/Giraffe bread!

Food for thought?

https://www.facebook.com/#!/pages/Campaign-to-change-Tiger-Bread-to-Giraffe-Bread-at-Sainsburys/312008588836017

http://www.dailymail.co.uk/news/article-2094564/Giraffe-bread-Lily-Robinson-3-gets-Sainsburys-change-tiger-variety-viral-letter.html