Six weeks or so ago, I kicked off a poll asking one question: how many of you are using SMS Text Messages to send out details of property matches.
It's a fairly even split in customers of our estate agent software - some love their immediacy and use them to reduce time spent on the Phone, others prefer to stick with calling, or email.
Despite that, I have to say that it was a surprise that only 28% of you are regularly sending text messages - and 61% never doing so (though 44% were keen to).
Here are my top 5 reasons you should consider marketing properties with text messages:
- It's cheap
A text message costs around 10p, but importantly no negotiator time. Even if your negs are only earning £28,000 (the average estate agent salary according to WorkHound), each three minute phone call costs nearly 80p. Send out a property to just 50 applicants and you could save £35. - It's fast
Text messages arrive (and are generally noticed) immediately after being sent, so you can get your property marketing out there quickly. - There's no spam getting in the way
Text message spam is still pretty rare and phones don't have spam filters in the same way that email accounts do, so you can be confident of your message getting through and being read. - It's unintrusive
Busy people who are unable to access personal email during the day and find it difficult to take personal calls still get the immediacy of service, without the intrusion. - It's ubiquitous
Most people have a mobile phone, even if they don't have an email address.
This post first appeared on The Modern Estate Agent | Brain Food For The Moder, please read the originial post: here
