Our monthly Google Adwords summary report arrived yesterday. Normally, I tend to just file these emails almost without looking at them, but just at the bottom of this one, I noticed some tips for writing better ads:
- Include keywords in your ad text (no, really?)
- Improve conversions with a strong call-to-action.
- Test your ads.
All good Advice of course. However, the examples given in the call-to-action tip were very weak for a service business like estate agency.
I've written several blogs posts about Google Adwords in the past and although I've mentioned the call-to-action, I've not gone into any detail.
An AdWords advert has four lines, best used as follows:
-
The headline (match the Keywords being searched for)
-
Line one (sell the benefit)
-
Line two (trigger an action)
-
The display URL (reinforce brand and message)
The key is to both tempt and to inspire urgency to click on the advert. Not to buy yet, just to click.
-
Book your free valuation today
-
Call now for free expert advice
-
Click now for no hassle valuation
What calls-to-action have worked best for your business?
This post first appeared on The Modern Estate Agent | Brain Food For The Moder, please read the originial post: here
