The topic of writing a blog has come up quite often in my conversations with PropertyADD customers recently. I often enthuse about the effect it can have on the traffic an agent's website generates, so perhaps this message is starting to hit home!

One of the typical objections people have is the limited amount of time they can realistically devote to maintaining their blog on a regular basis. A perfectly legitimate worry, just look at the last two days on here - it's taken me until the evening to find the time to post an update!

And so (in addition to those mentioned in my 17 blogging tips for estate agents article previously) I thought it would be worth sharing five more suggestions for lessening the load:

1. If you can, split the effort between different members of your team. If you're trying to post a blog every week and there are four of you, share the load. One 500 word blog a month isn't going to kill anyone!
2. Make it easy for prospective guest bloggers to get involved by suggesting headlines that they could write articles around.
3. Build a list of themes that you plan to write about and tag your blogs with those as labels. It will keep you 'on topic' and also help people find related articles on subjects they're interested in. You'll have to accept that not every reader will be interested in every blog!
4. Write on topics that you're often asked about - it's a time saver to be able to point people at something you've written before.
5. Make every blog count by sticking to search-phrase based headlines.

If you're blogging for your agency and have tips to share, please do post a comment.