When Infographs first appeared a few years ago everyone loved them and wanted to have them. But a closer look at what was being published was really just promotional/sales material and nothing of real value. I love statistics and I love visuals so putting them together makes sense - if done properly.

With any collateral you create you need to have clear objectives with an audience in mind. Why are you creating this? what do you want to achieve? what are you measuring to determine it is successful? If you don't know, don't do it.

Infographs are impossible to print. They are hard to reference (you can't even tweet the content as its part of the image). They aren't accessibility compliant. They can't be viewed in mobile. They aren't meaty enough to warrant a lead generation form. So you better be clear why you're doing one and what you hope to achieve.

The best case scenario that I know of was an infograph that was printed as a poster and generated conversation at a trade show - people came up and said "I didn't know that". And the same infograph was used in social media. We also separated out the statistics and sent them out as tweets.

Here is an article on infographics that provides some more advice from MarketingProfs http://www.marketingprofs.com/articles/2016/29375/four-ways-to-stop-your-infographic-from-being-a-total-flop?adref=nlt021916