I recently had someone say to me that SEO could be solved by just adding the words they wanted to be found on in the Code. I was shocked.


Years ago - over 10 years ago, people would "hide" keywords in code to try to fool search engines into thinking that a page was relevant for a search on the words. Search engines have gotten much smarter and will now penalize anyone using such a sneaky, illegitimate method. In addition, think of the user experience - they have searched for a term and landed on the page - if its not relevant they're just going to be annoyed and bounce - that leaves a bad impression and can be detrimental for your brand.


Don't let someone try to talk you into doing something that is a lazy, "short cut" that will hurt you in the end. Spend the time to understand what your keywords are and use them effectively in your content.


Be a credible, content provider and earn your search results - after all, if you give good results, you'll get good results.