My latest effort for the influential UK digital Marketing blog, Smart Insights went live today. In it, I offer eight ways to ensure your blog does all it can to achieve Company Goals, including
1. Staying on topic.
Related Articles
2. The importance of keywords.
3. Being helpful.
4. Ensuring ‘stickiness’.
5. Following a formula.
6. Talking in multiple voices.
7. The importance of good design.
8. Lead nurturing.
It’s the second in a series on Business blogging. Click on experts and my name to read my previous B2B marketing related posts on social media for business, email marketing, using video in B2B and two posts on Facebook, one on how to use Facebook for business and one with lots of relevant Facebook business case studies showing best practice.
Hope you find it useful.
This post first appeared on The Marketing Assassin | Inspired Marketing For You And Your Business, please read the originial post: here
