One of the biggest issues with using Google Analytics? Finding a way to unify and syndicate marketing and advertising data across various channels. But now, Google has introduced a way to simplify the task with the introduction of Google Analytics 360 Suite.

What’s New—

Built for enterprise

The new Google Analytics 360 Suite is meant to help marketers better understand how audiences behave and interact with your online property—thus making it easier to gather and interpret your marketing data. Anchored on the Google Docs framework, this allows users to collaborate on reports and dashboard in real time and across an enterprise-wide scale.

Autotrack for analytics.js

Helps simplify various Google Analytics features by automating function and minimizing manual implemenation, allowing easier tracking and data gathering. 

Deeplinking from Google Analytics to AdWords

Based on the insights generated from AdWords, Google Analytics 360 Suite now makes it easier for marketers to take action based on data gathered by deeplinking the AdWords reports into AdWords.

“In all, there are six products in the Google Analytics 360 Suite. Each of these solutions will be available for purchase à la carte, and setup will be customized depending on which products a company chooses. Each product is also open, meaning all integrate with non-Google, third-party products,” a post on Searchengineland explains.

If you need a more in-depth explanation on how Google Analytics 360 Suite will impact your business or need help in understanding how it can be integrated into your business, shoot us an email, leave your questions below, or give us a call. We’d be happy to address all of your concerns. 

The post Google Introduces the Google Analytics 360 Suite appeared first on NeoRanking.