• Do likes and shares have monetary value?
• How is the number of followers in social media relevant to the effectivity of online marketing strategies?
• Must a complete marketing campaign be composed of both a strong social media presence and a sales-generating website?

You’ve set up a company website because the Internet is where the action is in today’s technologically advanced world. You even created a Facebook page so that both existing and potential customers can communicate with your company with ease. But somewhere between another blog you published and a new status you posted, you begin to wonder whether all these are what online business and Social Media marketing are about.

Contrary to how ordinary users see it, Social Media marketing is free for all but it does not come without significant costs. While it demands so much attention, creativity and resources, businesses can take advantage of the fact that people market something every day—whether it be themselves, their lives or their lifestyles. This is where you want to position your brand—freely mentioned and advertised within a number of posts among the many of what every user finds interesting and share-worthy.

Do likes and shares have monetary value?

The Social Media Examiner published the Social Media Marketing Industry Report for 2015 that reveals significant findings of a research conducted to measure which social media networks have proven to be the most effective in boosting not only a business’ online presence but actual profit and revenue. Of the 3,700 marketers who participated in the survey, a staggering 90% shared remarkable testimonies about how leveraging on a modern day man’s social media habits have ushered in greater than before exposure, traffic and sales.

How is the number of followers on social media relevant to the effectivity of online marketing strategies?

According to the same report, this is the ranking of 2015’s top five most used social media platforms:

• Facebook – 93%
• Twitter – 79%
• LinkedIn – 71%
• Google+ – 56%
• YouTube – 55%

Other networking sites such as Pinterest, Instagram, Yelp and Vine are among others that were also included in the list yet turned out to deliver significantly less than half of Facebook’s single impact.

The relevant questions to ask in light of this information are: Do you exist in these platforms? If you do, is your presence making ripples or waves with the current marketing strategies you employ?

The answer to these queries can be quantified simply through looking at how many followers you have, how many choose to have direct access to your content, and how many consider your posts helpful and applicable that they find themselves compelled to share this value-adding information to others.

Online businesses, unlike traditional businesses, play the numbers game. Whether it be in sales, leads, prospects and scope of customer base—everything is measured with numbers. The effectivity of everything you do online is measured by how people want more of what you can offer. This can be primarily qualified through the simple step of “liking” and “following” your social media platforms.

Must a complete marketing campaign be composed of both a strong social media presence and a sales-generating website?

Basically, there are two types of virtual platforms: the personal, brand or business platforms and the networking platforms.

Your website or blog make up the first platform. Whether the viewer scrolls up or down or changes tabs and opens pages, all that can be seen within that platform is information related to you, your brand and your business—nothing else. It’s your own dedicated space with no diversions and distractions. You have complete control over it and every inch is meant to promote and sell your products and services.

Having your own online niche allows you to showcase your brand and brand alone. You can control every aspect of this space to create a unified statement and project the unique characteristics of your products and services. You can talk about your business all you want and have limitless boundaries in displaying every aspect of it in a way that would otherwise be overlooked in other type of platform.

On the other side of the bench are social media and networking sites. This is where you can do three basic marketing processes with ease and convenience: research,attract and engage.

• You can practically RESEARCH about two things: (1) what the market wants and needs and (2) what the competition is doing. Social media is the perfect place to find out what people do and where they go when they’re being “social”. Once you have the answer to the “what” and “where,” then you start asking “why?” Why is this restaurant so popular? Why do people like coming here? Practically and truthfully speaking, you can “spy” on the many reasons why some businesses are more marketable than most. This will help you know what you can do in order to succeed in process number two.

• ATTRACT the right people with great customer potential. If your business is still servicing locally, then it would make sense to target those who are within your vicinity. Check out this article that explains how you can use Facebook in order to locate potential clients in your area. The great thing about networking platforms is that not only do they tell you where the people are but they can actually lead you to them the way no website or blog visitors tally app or plug-in can. 

• Once you know what the market wants and who the market is, the crucial thing to do now is to ENGAGE. Everyone is a consumer. Psychological research theorizes that one of the main reasons why we remain loyal to a brand is not only because of its quality but by how excellent its customer service is. So establish communication with your clients. Talk to them. Share your vision in a way that they make it their own. Effort doesn’t go unpunished. They will appreciate how you took the time to explain what your brand is and how it can contribute to their lives. Best of all, once the questions start coming, you can do this: “If you are interested to know more, please visit http://www.neoranking.com/ for more information.”

Amidst today’s highly interconnected world, your business as well as the strategies you employ need to adapt to the ever changing and evolving digital trends. It’s hard to catch up to the rapid pace of the Internet while focusing your creative energy toward developing and improving your brand. You might not have the time and attention to spare yet you believe in the value of everything you’ve read in this post.

What you need is an established and trustworthy partner who is an expert in the ins and outs of online marketing and what’s hot and not in converting likes into leads and shares into sales. Along with this, you need a partner who strives to understand and embody your company’s vision and makes your targets his own. It is for this purpose that NeoRanking exists. You can be rest assured in entrusting the development of both your business and social media platforms into the hands of a highly competent online marketing team.

Talk to us and find out how we can make everything that’s written in this article true to your own business. Call 3159 0637 and add +65 at the beginning if you’re calling from outside Singapore.

The post ONLINE MARKETING SUCCESS: The Business Platform + Social Media Equation appeared first on NeoRanking.