The Buzz on SEO

Why do companies employ SEO services? What is the relevance of SEO with the current market trends? Simply put, SEO or Search Engine Optimization is a marketing activity geared to improve search engine rankings.

Search engines, primarily Google, display links to pages based on the most basic concept – relevance. Relevance, authority, significance, however it may be put, Google ranks pages based on other web pages linked to them.

Bottom line is, visibility in Google and other search engines means good Business.

Why Employ SEO Services?

Here are some reasons why you need to invest in SEO:

1. It is where the market is – A big chunk of customers around the globe now value online reviews. Before buying a product or service, 88 percent of global customers would search online to check what other consumers are patronizing. Without online visibility, your business will lose a significant share of potential clients.

2. Increased number of mobile users in the region – As mentioned, more and more customers depend on online reviews. With the increased number of mobile users, SEO techniques are evolving to follow the trend. Local search optimization is one of these techniques which increase local visibility. According to Google, in Singapore, 48 percent use their smartphones to research on products and services while other countries like Malaysia, Korea and Vietnam are at 41, 51 and 40 percent respectively. An average Australian on the other hand has 3.1 connected devices which says a lot about how they shop.

3. Don’t be left behind – Your competitors are doing it. SEO is a dynamic and progressive process and your business need to move forward. Turning a blind eye will only help your competitors get a bigger chunk of the market.

Our SEO Approach and What is in it for You

This is your business – We take due diligence in knowing your business. Our goal is to identify your needs by diving deep into your products, services and client profiles. This is your show and we give primary importance to the results that you desire.

It all boils down to keywords – Our numbers have integrity, and our research has value. We will find and match the best keywords to your business and the solutions that you offer. Our next step is to keep you on top of search results.

Healthy content building – Google and other search engines has innovated the way that they search for websites. Search engines use “Crawlers” or spider programs to search and scan websites. Sites with poor content will most likely be ignored by crawlers. Websites that remain undiscovered will not be ranked. We ensure healthy content and site improvement for your business.

Whitehat offsite optimisation – Simply put, White Hat Seo is a process of building links that are acceptable to the standards of search engines. White hat SEO complies with the terms of service of search engines. Google evaluates certain factors and uses more than 200 unique signals to rank websites organically. We build links by the books and ensure you are not at risk.

Black hat SEO on the other hand is a method of building links that are not approved by search engines. Yes, there are advantages to this method however the risks involved are bigger. Once discovered, your site will most likely be dumped by the search engine since your method is against their terms of service.

Easy on the eyes reports, and tracking and analysis – We want you to remain on top of things, and to help you manage, we will keep track of the traffic generated by your site from Google Analytics and your website analytics tool.

Furthermore, we want you to have the best possible experience when viewing reports. We ensure that these reports provide you valuable market insights

Why NEORANKING?

1. Quality – We are not satisfied with mediocrity. We bank on research and our goal is to keep you on top and boost your revenues. Our team remains on top of search engine algorithm changes and we are results driven and thrive on excellence.

2. Exclusivity – This is our ethical core and we firmly abide by it. We work exclusively with one company per industry per country and your business interests are our top priority.

3. Transparency – We only do whitehat offsite optimisation and the techniques that we will employ are those that you approve of. Consultation and communication is key to building healthy relationships with our clients. We show monthly reports of all our activities and ensure that our clients are always up to speed with their numbers.

4. Track Record – Our track record speaks for itself. We have worked with numerous companies in in Asia, Australia, New Zealand and North America.

Now that you know how SEO can further your business goals, it is time to take a look and evaluate how your company is adapting to modern marketing trends. For sure, the last thing you want is to get left behind by the competition.

Have you implemented an SEO Campaign before? Is this your first time to optimize your website? If you want to grow your business and reach a wider audience, browse through our services and see how we can help you.

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