In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories:
1 Trade show booth ideas for small budgets
2. Trade show booth ideas that attract visitors
3. Creative trade show booth ideas
4. Trade show booth ideas: 10×10
5. Fun trade show booth ideas
6. Interactive trade show booth ideas
7. Trade show booth design ideas
8. Handshake ideas to do more business at trade shows
9. Vendor booth ideas
10. Table display ideas
Frankly, this post is jam-packed with trade show tips for exhibitors and trade show booth design tips to make your exhibition investment deliver results.
Now, let’s dive right into those examples that will help set you apart from the competition.
Trade Show Booth Ideas for Small Budgets
Small budgets don’t need to limit creativity and visitor experience. Take a look at what these groups did to make an impact without a lot of money.
1. Inexpensive and Flexible Options: DIY Pallet Repurpose
Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork.
Why it works: this exhibition “booth” provides visitors with a more relaxed feeling. There’s an almost organic notion to the pallet walls. They can also be moved to accommodate larger crowds. The minimalist seating area makes it feel more welcoming to encourage guests to stay, yet doesn’t detract from the exhibit itself.
Bonus tip: no need to construct your entire booth out of rustic wood. Focus on accents such as seating, shelving or planters.
2. Soothe Attendees with Nature: Indoor Pergola
The concept of “outside in” is a treat for Attendees after being “cooped-up” all day indoors. This small booth cleverly uses a garden pergola, not an expensive frame as. Other ways to bring the outdoors in is through live walls, garden furniture or games and grass mats or carpet (also shown here.)
Why it works: Apple Wine ties in the bridal theme (as Pergolas can be a popular backdrop and stage for ceremonies) as well as creating an organic feel among what was likely a lot of non-romantic booths.
Bonus tip: create a selfie backdrop.
3. Stand Out: Create a Floral Ceiling as a Rich Focal Point
This creative idea involves hanging flowers from their stems as a ceiling to your booth. It provides a gorgeous experience for those who enter the booth.
Why it works: it gives attendees a reason to come into your booth as its effect is best witnessed directly underneath it.
Bonus tip: offer to take pictures of attendees underneath it and looking up.
4. Buy Once, Use in Multiple Ways: Adaptable, Modular Building
Adaptability can be the key objective if you want a lot of elements on a smaller budget. This idea incorporates blocks that can be built out a number of ways (think of all the fun you had with Legos). Each element of this booth is built from modules including the welcome podium, digital screen holder, signage display entrance and various walls and partitions. Smaller budgets can choose the options right for them and add on at a later time.
Why it works: not only is it a flexible design with an easy build out, but the block design itself lends an air of whimsy and a nod to childhood play.
Bonus tip: if your brand supports it, add additional notes of whimsy that passers-by can see and be drawn in by.
View this post on Instagram#throwback to when team #everblocksa delivered 1 x awesome expo stand for #axiz >>>what can we do for you?! #everblock #inspiration #inspire #creative #colorful #colorfuldesign #build #architecture #blocks #modular #tradeshow #specialevent #tradeshowdesign #boothdesign #exhibit #diy #eventplanner #popup #popupdisplay #display #design #exhibition #tradeshowbooth #booth #exhibitspace #eventspace
Credit: EverBlockSA
5. Gain Exposure: Photo Op Walls
One of the easiest ways to get people to your booth is to provide a fun photo opportunity. All it takes is a bold image, a fun cut-out, or a cool backdrop.
Why it works: attendees love the opportunity to share photos with friends. Exhibitors, on the other hand, benefit from this exposure. Cut-outs can also be an inexpensive way to make a big impression, this cow cut-out is cardboard but it could be made out of anything.
Bonus tip: make sure your photo op is branded so that your company receives the exposure. And if you use a cut-out, why not allow attendees to dress it for added fun?
View this post on InstagramWhen it comes to making custom displays, we get a little OCD. No, no – it’s not Obsessive Cow Disorder! We can create standees in practically any shape imaginable like this one for the PA Beef Council. #tradeshow #tradeshowbooth #tradeshowdisplay #tradeshowlife #modular #standee #beefitswhatsfordinner
Credit: Exhibit Studios
6. Play it Simple and Elegant: Wooden Signage
More is not always best, and simple white walls with elegant yet simple signage can showcase your brand better than heavy lights or aggressive colors.
Why it works: it’s all about elegance; this type of signage lends itself well to arts and crafts trade shows..
Bonus tip: use Velcro coins or Command strips to hang it on the wall. When the trade show is over, easily remove the sign and use it in your office..
7. Start Small: Pop-Up Displays
If you have a small budget, a pop-up display might be your best option. Pop-up display banners come in different shapes, sizes and material, but the standard design of the stands includes a foldable frame that pops up simplistically, channel bars that provide stability, and a display that either can be draped over the frame or comes pre-attached.
Why it works: pop-up display stands are robust, lightweight and portable in nature.
Bonus tip: change the visuals for each trade show to keep some novelty factor.
8. Drive Interest: Use a Unique Piece
A whimsical piece or something that directly reflects your brand in a fun way can make up for a lot of complicated, high-priced extras.
Why it works: just like in-room decor, one magical piece can make a room. In this booth, the seats say it all. Look for unique pieces you can incorporate for big effect.
Bonus tip: we don’t all have unique, customized stools we can use but there’s likely something small that speaks to your brand that you can incorporate into your design. Bonus points if it’s photo op worthy.
9. Embrace Sustainability: Use Recycled and Recyclable Materials
Cape Wine Expo 2018 in South Africa created pre-manufactured stands made from Xanita, a material that is both recyclable and made from recycled cardboard.
Because of the way the booth walls were pre-manufactured using a modular design, the stands were easy to set-up and dismantle. Additionally, the stands are reusable.
Why it works: the stands are lightweight and flat-packed, which helps the budget and makes them easy to transport.
Bonus tip: tie its green elements into your own corporate efforts and highlight them in your booth.
10. Incorporate Light in Unusual Spots: LED Furniture
Many booths use light extensively to create ambiance and special effects, but it’s usually on the walls or ceilings. Having LED seats will definitely draw the eyes of the passers-by.
Why it works: attendees will be drawn to these bright spots of light and will likely be curious as to how it feels to sit on them.
Bonus tip: make sure the colors you pick are in line with your branding.
Trade Show Booth Ideas: Attract Visitors
For a successful trade show, you need attendees to buy from exhibitors. One of the best ways to ensure that happens is to generate traffic and attract visitors to booths. These booths drive traffic very well.
1. Get Guests Involved: Miniature Kitchen
Food is a crowd pleaser, particularly for long exhibitions and trade shows. So a mini kitchen is an excellent way to showcase products and let attendees get in on the action. This miniature kitchen has a TV screen to showcase delicious work, ensure that everyone can see the demos, and displays information on the recipe ingredients.
Why it works: this is an interactive experience that engages the senses. You needn’t sell cookware or food to use a booth like this. You could replicate your office chili cook-off or something that represents your company culture or dedication to wellness
Bonus tip: allows guests to get in on the creation and sample the finished product.
Finally the project is done. Terima kasih kepada @linnispastries atas order furniturenya utk mengikuti bazar di Ciputra World , Surabaya. Semoga sukses selalu dan semoga dilancarkan utk bisa mengikuti event2x serupa berikutnya. #jatibelandasurabaya #pinewood #bazarsurabaya #workinprogress #boothstand #boothbazar #linnispastries #bashamarket #openstand #surabayakuliner #dekorbooth #dekorsurabaya #dekorboothsurabaya #eventsurabaya #ordermeubel #orderfurniture #pesanmeubel #pesanfurniture #kontraktorinterior #interiorkontraktor #ciputraworldsby #sewabooth #openstand #surabayakuliner #kulinersurabaya #sewadekor #jatilondosurabaya #jatibelanda #kayujatibelanda
Credit: Wooden Style Interior
2. Create a Relaxing Space: Sample Living
Create an “at home” atmosphere to make attendees comfortable so they’ll want to spend more time at your booth. This concept for Dyson’s exhibition stand helps guests really imagine the brand in their home as well as seeing products live in action. But you needn’t sell housewares to create a homey experience. Creating comfortable event spaces such as this give attendees a space to “take their shoes off.”
Why it works: home is where the heart is. A homey backdrop will make attendees feel comfortable and provide a much-needed spot to relax. They won’t feel like they’re in a sales space.
Bonus tip: serve warm cookies and ask them how their day is. Encourage them to put their feet up and relax. Don’t ruin the soothing atmosphere with overly zealous salespeople. Let your guests enjoy the peace and use a sales team that will help them achieve that.
#Eventspace for Dyson to showcase their products. #activation #3Drender #archviz #interiordesign #tradeshow #3drendering #3d #previz #previsualization #experiencedesign #tradeshowboothdesign
Credit: Pixel Wave Designs
3. Looking Out for Attendees: Smoothie Bikes
Two things that always draw a crowd: food and activity. This booth provides both. It’s a fairly simple idea. Attendees pick out their favorite flavors and then cycle to blend them. Voila! They have their own fruit smoothie or signature cocktail and they can walk away with. But it also creates a memorable connection between brand and attendee, not to mention the fun factor.
Why it works: these cycles are an excellent use of minimal space if you can just figure out how to manage the lines that will form.
Bonus tip: provide branded cups so they leave with something to keep. Encourage photos as they cycle and interview booth visitors and staff to share their signature recipe.
#tb unique b2b environment to connect with people, cocktails & exercise = experience * * * #cycle4drink #cocktailcompetition #tradeshowdesign #exhibitiondesign #exhibitionexperience #cocktailmakers #brandexperience #b2b #connect #resonate #brandexperience #designagency #brandexperiencedesign #brandexperienceagency #agencylife #MovingMinds
Credit: Inception
4. Entertain Guests: Use a Live Band
Adding live music to your booth can help to create a fun atmosphere that gets people to stick around. It can also attract a crowd as people can hear it from other areas and they’ll come to see what’s going on.
Why it works: in this booth, string artists transform the space with their instruments and aesthetics to showcase brand and products. The music is not overwhelming.
Bonus tip: find out the rules for music with the trade show organizers. You don’t want the band disrupting other activities they have planned. Plus, a band may make it difficult for salespeople to talk during the songs. Music is best used to draw a crowd and then your salespeople must be trained to hold their attention after the performance is over.
#agritechnica2017 #Germany #hannover #hannovermesse #deutsch #deutschland #messe #geige #euphorialadiesband #violinperformance #electricviolin #show #violin #artist #musicians #violinista #presentation #agri #event #exhibitionstand #exhibition #band #exhibit #covers #planning #eventorganizer #shows
Credit: Euphoria Ladies Band
5. Go Big: Giant Gumball Machines and Helter Skelter
At CES 2018 Google had a huge presence showcasing their products and cool tech. The giant gumball machine and helter-skelter capture attendees’ imaginations in a big way. Sure, creating a village like this will be outside of the budget of most organizations. But it certainly had everyone talking about it and eager to have a full tour.
Why it works: this exhibit aims to be one of the biggest and most talked-about. And with Google’s budget, they achieved it.
Bonus tip: this may not be attainable for everyone but being unique is. Think about past exhibits at the show. If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Then do something completely different.
6. Deal with Limited Space and Garner Attention: Go Up
If you don’t have enough room or you want to be seen from across the room, consider a multi-story booth. Aerial design attracts people and showcases your branding.
Why it works: building up shows an investment in the trade show (these booths aren’t cheap) but it also accommodates a lot more attendees. It makes your booth a destination.
Bonus tip: avoiding stairs means it will be accessible to more people. Ramps and inclines work well.
#tbt to the @licensing_ubm show with the @pokemon booth we produced #tradeshow #tradeshowbooth #exhibitdesign #tradeshowdisplay #display #tradeshows
Credit: Absolute Exhibit
7. Create Another World: Use Projection Mapping
Invite storytelling in your booth by projecting imagery onto 3D objects, creating a wow factor that will have attendees talk about your brand long after the event is over. This example shows how a 16th-century chapel was turned into contemporary art, but projection mapping can be used on a much smaller scale as well.
Why it works: projection mapping is very versatile and allows you to instill some magic in your booth experience.
Bonus tip: if your budget is tight, concentrate on a focal point, such as this dining table. And if you want to learn more about projection mapping, check this guide.
8. Go Holographic for an Element of Surprise
Along the same lines as projection mapping but using a different kind of technology, holograms are all the rage. This example is from a circus, but as recently as last November, X Factor Italy had an artist perform on stage and interact with competitors remotely via holograph.
Why it works: digital holography transforms your audience’s experience into something more immersive and interactive, and it allows you to bring an experience of something that isn’t physically there. Want to display a car without driving one onto the show floor? Holograph it.
Bonus tip: if you have the budget, an oversized hologram will certainly create a larger-than-life effect. Use it to cut costs by showcasing large or immersive products without the hassle of bringing them to the show physically.
9. Create a Disconnected Space: The Zen Den
Trade shows are often hectic places, where attendees try to cram as many sessions and exhibitors visits as they can in a short time. This booth invites you to stop for a while and follow a guided meditation available in 2- or 5-minute options.
Why it works: it’s an oasis for those feeling overstimulated by the noise and crowds. Also, people are becoming more mindful in their personal life, and this wellness trend is now permeating the events industry.
Bonus tip: you can add a feeling of privacy by adding light drapings inside the den.
10. Change the Perspective: Go High
At CES 2019, Omron, the electronics company, grabbed the attendees’ attention with a product specialist perched on a second-floor podium who described the robotic demonstrations taking place below.
Why it works: this exhibit would have been hard to miss due to its sheer size (3,000 sq. ft) but the elevated podium gave it the added dimension of height.
Bonus tip: when you have such an enormous booth, the use of large screens will ensure that any action will be seen from a distance on the trade show floor.
Creative Trade Show Booth Ideas
Don’t be bland. Get inspired by these creative booth ideas.
1. Communicate Your Message Without Distraction: Cinematic Stands
For video content at your exhibition, these scenography cones are a captivating idea. The cone shape shields attendees from the business of the trade show and your guests are immersed in your message. The design is weirdly futuristic and definitely piques interest.
Why it works: there’s an element of fear of missing out behind these space age-looking designs. Plus, guests are completely consumed in whatever you are showing them.
Bonus tip: you have their undivided attention so make sure your messaging is helpful and interesting.
2. Make It Easy to Buy: Implement a Meeting Room
Creating a meeting space in your booth is an awesome way to hold your attendees’ attention and give them the opportunity to speak with you in a private setting. Some questions in the buying process aren’t meant for the prying ears at a trade show. Since buying is an emotional decision, you want to do everything possible to give your attendees the tools they need to make a decision at the show.
Why it works: this meeting room is still open enough people can feel part of the trade show without being in the middle of the trade show floor.
Bonus tip: allow and encourage attendees to make appointments to speak with your team in the meeting room. If someone attending the show is not the key decision maker, encourage them to schedule a phone call with the person who is in your meeting space. Make sure you have the technology available to do it. Don’t rely on cell phone connections.
Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial
Credit: ioanddesign
3. Use Giant Containers to Create a World Within a World:
This award-winning “best booth” combines multiple tiers, rigging, and red carpet VIP roping to draw a crowd. With its textured walls and container build, it creates a warehouse club vibe on the trade show floor. The booth is built from modified shipping containers which create various levels and private spaces to be uncovered.
Why it works: the various areas can offer different entertainment, theme, and catering options for attendees. The “red carpet” service around the perimeter is functional for maintaining lines and adds a sense of exclusivity drawing more guests to it.
Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to social media can help build buzz.
Congrats to our friends at @therealbrassknucklesog_ for winning BEST BOOTH at the High Times Harvest Cup 2017. We are honored to have created this ! #hightimes #hightimesharvestcup #Marketing #tradeshow #tradeshowbooth #sanbernardino #cannabis #branding #experientialmarketing #EventManagement #eventproduction #design #lighting #turnkey #buds #retail #exhibits #boothdesign #losangelesevents #Nos #producer #eventproducer
Credit: Acme Made In America Inc.
4. Entice Guests to Stay: Park-like Rest Areas
Provide attendees with some downtime at your event and some space to enjoy it. This “booth” is actually a park-like setting that guests can enjoy a treat and some quiet or spend time getting to know another attendee in a casual atmosphere.
Why it works: not only do people love free food but giving them this break and space to enjoy it, ties your branding into a positive experience. It also makes a nice photo opportunity.
Bonus tip: add a space or item that people will want to capture and share. Make sure you brand it. For instance, if you add a koi pond, place your branding on the bottom of the pool so it shows up in pictures.
5. Create an Ideal Setting for Your Brand
This exhibit speaks to being straight off the farm. It quickly communicates the message and allows attendees to sample the freshness with a cooler containing products, pushing them further down the sale funnel.
Why it works: the booth speaks for itself and carries through the message of the Expo as well. It also shows off an ideal “farm-fresh food.” Think of the ideal your company embodies and use that in your booth.
Bonus tip: If you use a bold item (like they use the cow here) brand it with at least your hashtag. It will undoubtedly end up in many pictures.
Make people assume things about your brand by creating an ideal setting.
Credit: Condit Exhibits LLC
6. Inspire Attendees with Art-like, Live Installations
This is another example of bringing the outdoors in but in an expansive, highly-visible way. Its vertical use of greenery ensures it will get noticed from a distance.
Why it works: replacing a traditional wall with a green one is healthier, more open, more visually appealing, and gives you a natural way to talk about your environmental practices at your company. Added bonus: it improves the air.
Bonus tip: on the last day, give the plants away to attendees. If you used succulents like this wall, transport and care are easy.
Credit: Planted Design
7. Take the Green Challenge with a Sustainable Booth
Green efforts have become a trend over the past few years and for good reason. Exhibit booths are some of the most wasteful installations. Some companies use them once and out they go. Thus the idea behind rentals. Other businesses are doing what SCIB is doing by using fully sustainable and reusable stand materials.
Why it works: it’s visually appealing and reusable.
Bonus tip: shipping adds considerable expense to installations so what many businesses are turning to is lightweight, portable materials like cardboard and recycled materials. Good for the planet and less expensive.
Fully sustainable exhibition stand at #IMEX18. #DidYouKnow that we use 100% reusable stand material? After the show all the material will be packed and sent back to #Switzerland to use it again for other fairs worldwide. Have a look at our stand E140. @IMEX_Group #Sustainability pic.twitter.com/AzZocT4HY9
— SCIB (@SCIB_hq) May 11, 2018
8. Save Money and Re-Use Items: Shop from Your Office.
Who says you have to order the components of your booth from a booth manufacturer? You may have some fun pieces around your office. Decorate with function and fashion using things you already own.
Why it works: today’s offices have a lot of non-traditional items that make great conversation starters. Using what you have can bring new life to what’s sitting in your stockroom.
Bonus tip: use/demonstrate your product in a new way like a seesaw made out of surfboards. Keep in mind that if your product hasn’t been tested for the new use, you’ll want to make it clear it’s for decoration only.
9. Showcase Different Brands: Create Distinct Spaces
When you have different brands to showcase, it might seem difficult to fuse them under the same corporate umbrella booth. But a clever use of theatrical lighting and ambiance can help display each of your brand’s identities, as evidenced by what Belkin did for CES 2019.
Why it works: by fusing height, light, content and color, the corporate umbrella booth space enabled each brand to shine.
Bonus tip: segment each space so that your attendees will feel as if they are transported to another world when they move from one brand to the other.
10. Draw Attention to the Ceiling with Fabrics
Your booth ceiling doesn’t have to be boring. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market.
Why it works: the complex fabric structures from the ceiling and the lighting effects created a “can’t miss” environment.
Bonus tip: reuse it with a different lighting theme to improve the ROI of your booth.
Trade Show Booth Ideas 10x10
Small booth spaces can still mean big returns. Here are 10 ideas to inspire you.
1. Give Them Something to Do and a Reason to Do It
This fairly simple idea uses graphics to give immediate incentives to attract visitors and packs in plenty of storage space and a tasting station. The prize entry idea gets people to the booth and entering a giveaway by trying the product. Also, the stand design resembles a bar layout with fridge and display behind and the tasting area up front. They even fit in a flat-screen TV.
Why it works: it incentivizes product testing and introducing products to attendees while offering them the opportunity to win a prize.
Bonus tip: if you’re serving samples of your product, give people a way to visibly rate them so others can see the crowdsourced favorite.
#England #Midlands #Telford #nec #tradeshow #work #Astonmanor #cider # friels
Credit: Chakman42
2. Go Round for a Change
This round booth is a welcome change from the usual ‘square’ feeling of many small spaces. It provides a more inviting atmosphere, and gives a sense of perspective with the big central visual and the background visible on the sides.
Why it works: it’s a pretty simple display with none of the clutter of some other booths, and that makes it a relaxing sight.
Bonus tip: use the round format to contribute to the theme by depicting an environment, like a shoreline scene in this case, as round enclosures are great for giving the feeling of an open expanse, whereas corners make it more difficult to create that effect.
3. Boil Down Your Offerings for Quick Understanding
This booth showcases natural drinks and places fruit as one of the first things you see aside from their name and product. The attendee quickly assumes the drinks are made from these fresh fruits. It’s a natural assumption (and a bad pun).
Why it works: never make your guest wonder what you do. You don’t want to tie up your salespeople explaining the very basics of what you do and who you are as a company. Instead, do what this booth did. They make it obvious what their product is and one benefit. That helps draw in a crowd that would be interested in you.
Bonus tip: offer samples in branded cups so attendees can serve as walking advertisements for you.
4. Leverage Your Brand Recognition
Everybody recognizes Coca-Cola, so it doesn’t take a lot to convey the brand message at a trade show. Nevertheless, this small booth is sure to draw attention: what are those tubes and buttons for? Can I customize my bottle at this stand?
Why it works: this is very effective for brands that are easily recognizable like Coca-Cola. No need to showcase the name everywhere, the color palette and the shape of the bottle are enough.
Bonus tip: if you have a product that can be turned into a big prop, take advantage of it, you can afterwards use it at your office or in your showrooms.
5. Draw People In with Creative Flooring
Flooring can be an integral part of your exhibit like in this example where the flooring resembles a road that leads into the booth.
Why it works: not only does it draw people in but it can make your booth appear larger than it is.
Bonus tip: don’t use a big table or you’ll break up the continuity. Alternatively, if you don’t have a lot of room in your booth, a minimalist approach with branded flooring, as shown in the second picture, is a unique solution, and can capture the attention of attendees looking down at their phones.
6. Command Attention: Use a Bold Graphic in a Small Space
Sometimes a bold graphic is all you need to get noticed.
Why it works: this works well when you have a recognized brand. A bold image allows your brand to speak without the clutter.
Bonus tip: it’s a common trend but one that we’re going to use again…photo op. You can also help your image by creating a custom filter or frame on Snapchat or Facebook.
Credit: DisplayOverstock.com
7. Create a Focal Point to Stand Out from Others
This display is larger than a 10×10 but you could create a version of it on a smaller scale. It uses 2D and 3D elements to draw attention to the back wall. This booth uses cardboard for easy build out and tear down.
Why it works: many small booth exhibits look alike–a skirted table in front of a screen. This booth uses texture to focus attention on its product.
Bonus tip: be aware of exhibit height limits.
Speaking of building up the back wall….
8. Display Your Product in Creative Ways for Dramatic Design
A small stand can still take advantage of flexible back wall solutions and create a different look and feel at each show. These pegboards are a great option for smaller spaces. Set it up to give a creative display of your products and your brand.
Why it works: the trick is to create something visually appealing so that your product is both decor and on display.
Bonus tip: use a collage of pictures of customers using your product.
9. Set the Scene with Textured Backdrops
Printing saves money while texture adds interest. Color printing has become much less expensive in recent years, allowing exhibitors to do a lot of creative things with backdrops.
Why it works: the possibilities are endless with a printed backdrop along with the flexibility to switch it out with different shows for a completely new look and theme.
Bonus tip: your backdrop should complement your branding, not compete with it.
Fun Trade Show Booth Ideas
It’s not just girls who want to have fun. All attendees do. These booth examples provide lots of it.
1. Increase Sales Through Demonstration
Simplifying your focus at an exhibition is a good idea and this booth concept made reality helps to highlight the security products that are on display by the vendor.
Why it works: this simple but effective demonstration shows that the powerful security camera can capture details at speed as well as having great zooming capabilities.
Bonus tip: the design of the booth itself encourages attendees to learn more and the green strip lights draw your eye to where you should be focusing your attention.
ASELSAN #stand #exhibitionstand #exhibition #repadizayn
Credit: Repa Dizayn
2. Hand Out Custom Swag
Handing out swag is a classic trade show booth idea. By letting attendees put their own unique stamp on your merchandise, you decrease the probability that it will end in the trash. Bring a screen printer on site to make t-shirts, tote bags, etc. Let the visitor choose from a few design options and colors.
Why it works: people like getting free stuff, of course, but they especially like it when they can say they had a hand in designing it.
Bonus tip: by giving your visitors choices, you’ll ensure that your goodies are shared on social media and with friends.
3. Keep Them There Longer with Awesome Ambiance
This Heineken booth provides a lower bar and an upper balcony to enjoy your beverage.
Why it works: it keeps attendees at the booth longer and allows them to spend some time above the crowd.
Bonus tip: create artisanal cocktails or mocktails to further differentiate your booth from the competition. Serve each one in a souvenir cup.
4. Draw People in with Space-Age Technology
This exhibition stand design for Panasonic combines sleek, futuristic lines with intriguing lighting. Its size (roughly 8,000 sq. feet) means attendees can’t overlook it.
Why it works: this looks nothing like a traditional exhibition booth. It more closely resembles something from a sci-fi movie. Different means more traffic.
Bonus tip: with a booth like this, look to be on the outskirts of the exhibition hall. Traffic will come to you, but make sure your booth is accessible from all four sides.
5. Hook with Entertainment
Having a live band as we mentioned above is not always feasible, but some entertainers can easily blend in your booth. For example, hire a magician to blow your visitors minds with close-up tricks, or opt for a speed artist to create large portraits or caricatures in minutes.
Why it works: it’s difficult not to get hooked by a talented magician, and portraits or caricatures are items people love to bring back home.
Bonus tip: make sure your entertainers go from corner to corner of your booth so that they can attract as many people as possible.
6. Provide an Exciting Introduction to Your Brand
Mazda is known for cars that are fun to drive. They used that reputation in their driving simulator as well.
Why it works: the virtual driving experience drove a remarkable increase in leads.
Bonus tip: you might not have the production capabilities to create a driving experience but you can still drive leads with an exhibit demo that is fun to do/unlock with a badge scan.
7. Meet Attendees’ Needs: Mobile Beverage Service
Guests can work up a thirst on the exhibit floor. Few enjoy leaving to go get a beverage. It’s hard to find their way back again. This hurts the guest experience and the vendors.
Why it works: nobody has to leave the exhibit area and you are seen as a company that intuits customer needs.
Bonus tip: mobile drink server outfit
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