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The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading


This post first appeared on Joe Pulizzi, Author At Content Marketing Institute, please read the originial post: here

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The Empowered Business Buyer Is a Myth [New Demand Generation Research]

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