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Ensuring You Stand out From The Crowd: The Importance of Graphic Design in Business Branding

Whether you’re crafting a winning CV, building an unmissable business card, or designing an attention-grabbing presentation, today’s hyper-competitive landscape means that it’s essential to pull out all the stops in order to get noticed.

Whilst the creation of graphically alluring materials to support your individual or business needs and to market your personal or company’s brand on a larger scale can be an arduous task, it’s possible to reap the benefits in terms of increased exposure and engagement.

(Image: PixTeller)

As we can see above, a recent survey conducted by Software Advice and Adobe found that the use of images or photos are regarded as ‘very important’ by almost half of the respondents – with only a handful of those surveyed holding the belief that such graphics weren’t important at all.

For individuals looking to incorporate graphics into their CVs or business cards, or for small businesses that are aiming to improve engagement through the distribution of brochures, product mockups, flyers, certificates, or invitation cards, it can be an extremely time-consuming task that may not always end in success.

Thankfully, websites like Powered Template excel in offering users a selection of free and premium quality graphic templates that can be easily downloaded and used for a range of business needs.

Tapping into the Benefits of Powered Templates

There’s no shortage of inspiration when it comes to the pre-designed graphics offered by Powered Template. In fact, there are more than 40,000 options throughout the website’s comprehensive menu of graphic templates.

The beauty of Powered Template’s menu, which updates in real-time based on a wide variety of different filters and categories, is that users are able to rate each design that they use – helping other browsers to understand which samples have the best designs and usability.

As users filter their selections, we can see that the results update in real-time. Furthermore, the selections are listed in order of popularity – meaning that users are treated to the best performing results first.

We can also see the number of times that a template has been downloaded – indicating just how often other individuals have chosen a specific design.

The results on show in the image above also tells us that many templates are created to suit a specific theme, with many of those showcased relating to eco-friendliness. Although these themes act as a solid guide, they don’t have to be strictly adhered to, because all templates can be fully edited as and where required.

Let’s take a deeper look at one of the results that has gained a high user rating. This template relates to home remodelling and interior design. As we can see from the attributed tags on the page, the creator of the template has linked their work to the fields of architecture, design, civil engineering, construction, and home remodelling.

Immediately, we can see some key information linked to the template. For instance, Powered Template makes it clear just what platforms the template can be compatible with – helping users to know quickly whether the file formats are suitable before they choose to download. With the likes of various Adobe and Microsoft Office suites being compatible with the file, our option is highly functional.

Furthermore, we can see that the template has gained an average rating of 4.5 stars from 52 reviews, whilst the file has been downloaded some 58 times since being created in 2012. In this case, we can immediately assume that the file is likely to be relatively scarce, meaning that you’re unlikely to stumble upon many similar materials elsewhere. The content is actually entirely free to download, meaning that individuals or businesses can access and modify the template without having to pay. However, all free downloads from Powered Template requires attribution within the content, which means that the company must be referenced in a visible space.



This post first appeared on Sales, please read the originial post: here

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Ensuring You Stand out From The Crowd: The Importance of Graphic Design in Business Branding

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