20-year Advertising and entertainment veteran will expand advertising practice

Madison + Vine has tapped Matt Seigel as its first Partner and Managing Director, responsible for overseeing and helping grow the company’s quickly expanding advertising practice. He will report into founder and CEO, James Shani.

Seigel was most recently SVP and Head of the L.A. office of VaynerMedia, where he launched and grew the agency’s West Coast office. He brings over two decades of experience across advertising and entertainment, having worked with Brands Including Apple, Toyota, Mattel, Turner and NBC Universal. The appointment reflects Madison + Vine’s growth as a creative company uniquely positioned at the intersection of advertising and entertainment, and its ongoing investment in A-list talent.

“Matt is widely known as the rare breed of ad executive with strategic, creative, client service and tremendous leadership chops,” said Shani.

Seigel had been with VaynerMedia since 2014. Previously, he was a key leader at digital startup EQAL, which was sold to Everyday Health in 2012. There, he managed Effie-winning campaigns for brands including Walgreens and Kraft Foods and helped launch media brands including LaurenConrad.com and Makeup.com. Seigel began his career as an entertainment executive and producer, overseeing the development and production of projects across a variety of studios, including Universal, Sony, and 20th Century Fox.