E! recently teamed up with L.A. agency Mistress to create special Valentine's Day and President's Day promos. The spots promote E!'s hit original series The Royals, which returns for its salacious fourth season on March 11.
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In this Valentine's Day promo for the show, Queen Helena, Elizabeth Hurley, opens outrageous gifts from some of her biggest celebrity admirers, including Taylor Swift and Oprah.
In this comic promo, Hurley's character Queen Helena trolls president Donald Trump by rattling off a list of "fake news" stories that are "definitely not true" about his recent visit to Europe. The spot breaks on TV and online today.
Mistress Creds:
Executive Creative Director, Partner: Scott Harris
Creative: Adam Wagner
Creative: Elizabeth Levin
Director of Production: Dave Horowitz
Production Company: Only Child
Director: Peter Lydon
Executive Producer: Charleen Manca
Producer:Joan Babchak
Director Of Photography: David McFarland
Editorial & Post: Bastard Productions
Editor: Rob Henry
Color:James DeOliveira
