With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.
The Oscars - Envelope from Black Label Content on Vimeo.
Credits:
Client: ABC’s Oscars®
Spot Title: “Jimmy Returns”
Network: ABC
Executive Vice President, Entertainment Marketing: Rebecca Daugherty
Senior Vice President, Creative: Jill Gershman
VP, Production: Bob Schefferine
Director of Production: Chris O’Hara
Director Design: Lucas Aragon
Lucas Aragon: Kevin Anderson
Associate Director, Special Projects & Production: Sandy Christmas
Sr. Manager of Production: Meg Tyra
Sr. Manager of Post Production: Steve Burch
Manager of Production: Christine Sparks
Pilot Creative Director: Brenda Lau
Editor: Carlos Almonte
Production Company: Black Label Content
Director: Paul Feig
Founder/ Executive Creative Director: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Autumn Durald
Production Design: Patrick Lumb
