Last Year Hyundai Surprised Three Heroes, This Year It Will Surprise Millions

This February 4th tune into Super Bowl LII to see the next big surprise from Hyundai.

Hyundai used two of the highest-rated sporting events of the year to tease its Super Bowl LII marketing campaign. During the AFC and Nfc Championship Games, Hyundai ran a teaser spot in both games to kick off another momentous Super Bowl effort.

The teaser spot, created by Hyundai’s agency of record, INNOCEAN USA, opens with homage to Hyundai’s groundbreaking Operation: Better campaign, in which three overseas troops watched the game in custom-built, 360-degree immersive pods and were virtually reunited with their families, who were at the stadium. The piece then provides a hint at what’s to come this year, when Hyundai plans to surprise millions.