In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s
design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine. The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably “become more powerful.”

INFINITI QX50 — Study Of Power from TIMBER on Vimeo.

Credits:

Brand: Infiniti
Spot title: “Study Of Power”

Design/VFX Company: Timber
Creative Directors/Partners: Kevin Lau, Jonah Hall
Executive Producer: Sabrina Elizondo
Producer: James L. Reid
Senior Art Director: Jon Lorenz
Flame Artist: Miles Kinghorn
Additional Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andymac
Flame Assists: Brandon Harden, Brack Hightchew
Lead Designer: Toros Kose
3D Artists: Jon Lorenz, Yates Holley
2D Artists: Kevin Lau, Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Toros Kose (Designer), Tommy Wooh