To introduce the new limited edition Tommy John x Kevin Hart Collection, creative agency, Preacher, has launched a new campaign featuring actor, comedian and Tommy John investor, Kevin Hart, in a series of online videos directed by Hungry Man’s, Amir Farhang. The spots, titled “Stuck”, “Agent” and “Pizza Guy”, showcase Hart in various comedic situations donning underwear from his new collection. The work is being pushed across digital and social, including Hart’s own social channels, and is met with a series of out-of-home ads currently running in New York City’s Herald Square — also home to a new Tommy John holiday pop-up shop.
STUCK
AGENT
PIZZA GUY
Hart, who has appeared in previous campaigns for Tommy John, has been an investor in the company since September 2016. His passion for the brand first sparked in 2013 when he ran out of underwear while on tour. He stepped into a department store and discovered Tommy John. As soon as he felt how soft they were he was hooked, showing his enthusiasm by posting a video of himself dancing in his underwear on Facebook. He approached the brand’s Founder and CEO, Tom Patterson, 3 years later looking to become an investor, and a partnership was formed.
The exclusive Tommy John x Kevin Hart Collection includes a lineup of Hart’s favorite Tommy John underwear, loungewear and socks, each of which were co-designed by Hart and the Tommy John team. The full collection can be viewed here: www.tommyjohn.com/kevin.
CREATIVE CREDITS: "Stuck"; "Pizza Guy"; "Agent"
Client: Tommy John
Chief Executive Officer: Tom Patterson
Chief Marketing Officer: Josh Dean
Director of Brand: Brittany Holt
Senior Art Director: Fawad Khan
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Producer: Stacey Higgins
Agency Producer: Katie Stoller
Assistant Agency Producer: Zach Tavel
Senior Brand Manager: Kristen Meade
Strategy Director: Marika Wiggan
Art Director: Jimmie Blount
Copywriter: Joe Hartley
Business Affairs: Miiko Martin
Production Company: Hungry Man
Executive Producer/Managing Partner: Kevin Byrne
Executive Producer: Caleb Dewart
Executive Producer: Dan Duffy
Director: Amir Farhang
Exec Producer/Head of Production: Jacki Sextro
Line Producer: Bernard Rahill
DP: Morgan Susser
Edit House: CARTEL
Executive Producer: Lauren Bleiweiss
Head of Production: Meagen Carroll
Producer: Greer Bratschie
Editor: Chris Catanach & Kyle Valenta
Assistant Editor: Ramon DeSouza and Matt Berardi
Mix: PONY SOUND
Sound Engineer: Corey Roberts
Finish House: TBD POST
Flame Artists: Dennis Valk, Kagan Durmer
Post Producer: Kate Eads
Color: Ntropic
Colorist: Marshall Plante
