NY and LA-based Independent Media agency, Noble People, known for its creative and transparent approach to media strategy, planning and buying practices, has named media industry veteran, Tom Morrissy, as its first President. He brings over 25 years experience to the shop, whose client roster includes the likes of PayPal, Venmo, Honest Tea, Glossier and the Tribeca Film Festival.
Morrissy made a name for himself in the media business after serving as Publisher of Entertainment Weekly, growing the publication to a premier national consumer magazine and online leader in entertainment industry news. It was during his tenure there that he first formed a working relationship with Noble People co-founders, CEO, Greg March and COO, Lindsay Lustberg, who at the time helped lead the media department at Wieden+Kennedy NY.
Most recently Morrissy ran his own consultancy, Morrissy & Vine, advising C-Level executives at media, tech and entertainment companies on new media innovation and overall growth strategies. He counted Noble People as a client for the past 6 months, before joining full time as president, stating that as an advisor to the shop, he “saw that brands and creative agencies are more frustrated than ever at the disconnect between the creative intent and the subsequent media strategies and executions currently being practiced by many large agency partners,” and he looks forward to bringing Noble People’s unique approach to media to customers that are, “beyond thirsty for refreshing, innovative and impactful media solutions.”
Noble People is counting on Morrissy's full-funnel career expertise to help its clients navigate and leverage linear and digital opportunities that will push their businesses forward.
March explains, "Noble is at an inflection point where our primary areas of focus are scaling our business, maintaining our core values and evolving to remain ahead of the needs of our customers.” He continues, “As President, Tom will help us bring in new business, mentor our employees to listen for and anticipate our clients needs, and advise us on strategic investments and changes that will push our business forward. And given his experience, hopefully he can even help prevent us from screwing things up along the way.”
