The spot peers into the window of time in a young person’s life where freedom and spontaneity take the rein and allow them to indulge in special moments and mistakes along their personal road to self discovery. From moving to a new city, seeing new places around the world, embracing new feelings, kickstarting a career and making new friends, the spot captures the experience-driven journey that today’s youth values so much, emphasizing the underlying theme that “this is the time” for them to make mistakes, pick their path, and become their true self.

The campaign spot is part of Abercrombie and Fitch’s ‘This it the Time’ 2017 holiday campaign.

Please let me know if you have any additional information regarding the campaign spot.

Credits:
Client: Abercrombie & Fitch
Agency: The richards Group, Dallas
Campaign: “This is the Time”
Production Company: Rodeo Show
Executive Producer: Raphael Leopold
Director: Him & Her
Producer: Sheri Cartwright
Copywriter: David Canright, Creative Group Head
Art Director: Lynda Hodge, Creative Group Head
Post Production: Charlie Uniform Tango
Editor: Jack Waldrip
Music: Human
Audio Mix: Charlie Uniform Tango, Russell Smith